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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

Laurel’s #FridayFavorite – Flashback to Super Bowl 50

‘Tis the season…for football playoffs!! I suppose it’s also the time of year to look back this past year. With Super Bowl 51 rapidly approaching, I have been reminiscing about…

Get Connected: Three Steps to a More Rewarding Activation

We get it – you’re busy. You’re representing a beauty brand at a 3-day event this week then jumping straight into a sampling tour, followed by a tech conference. You…

Program Spotlight: See.Good.Daily.

This Fall, Hype teamed up with Truth Collective and LensCrafters to execute their See Good Daily campaign. The campaign kicked off in NYC with 22 of The Hype Agency’s most enthusiastic and…

7 Words to Leave Off Your Promo Resume

I recently read Business Insider’s “29 annoying words and phrases on your resume that make hiring managers cringe” and it gave me such a chuckle that I felt compelled to…