From company updates and experiential trends to our random thoughts- check out what we have to say!
When life hands you lemons, you make lemonade. But when a high school bans Crocs, you throw an epic Crocs giveaway! That’s exactly what happened in Bessemer, Alabama, where The…
As the sun warms up and the music starts to pulse, we at Hype are gearing up for another exciting festival season! It’s that time of year when brands have…
There’s nothing like getting back into the field to experience firsthand what our teams do every day. Last weekend, I had the opportunity to be on-site in the Miami market,…
As the excitement of festival season ramps up, event organizers are gearing up for unforgettable experiences. However, the success of these events hinges on more than just great lineups and…
A Century of Success Celebrated Nationwide The Holman Group, a family-owned company, marked an incredible milestone with their 100-year anniversary. Their agency partner sought to create exceptional events across multiple…
The Ninja Turtles X Puma collaboration event was a tremendous success, surpassing expectations at both the Puma Global pop-up activation and the Puma North America Footlocker location in San Francisco.…
At The Hype Agency, we don’t just run an event staffing agency—we live and breathe experiential marketing. From the very first conversation with a client to the final wrap-up report,…
From May 13 to June 18, we hit the streets of NYC, Boston, Philadelphia, Denver, and Chicago. In each city, we didn’t just show up – we made a statement.…
In today’s digital-first world, where screens dominate our interactions and algorithms curate our experiences, it’s easy to forget the irreplaceable value of human connection. As marketers, we’re constantly seeking ways…