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The new normal of experiential events

As the country reopens and we begin to get into what will be “the new normal,” our Experiential Activation Team has adopted new safety and sanitization protocols along with implementing health practices on-site to ensure a safe return to experiential events and activations.

While transitioning through the many phases of the pandemic, we are here to help you navigate these unchartered waters. If you have questions, please don’t hesitate to contact us!

General safety protocols and what to consider 

While every state has different guidelines and every event is unique, here are some guidelines we’ve put in place to ensure a safe and healthy experience for teams, brands and guests. 

  • Review state and county guidelines on gathering and social distancing
  • Consider venue size and amount of expected event attendees
  • Confirm whether a one-way traffic pattern can be established if needed for social distancing
  • Appoint additional event staff or client management for on-site crowd management and social distance enforcement, as required

Cost considerations

  • Assess the potential risks involved with the activation
  • Supply event as needed with face masks, gloves, shields, sanitizer, cleaning supplies, line management markings, etc.

For your valued clients, we are here to be a trusted source on the ground.

For more information on what to expect on the following items, please visit our “Getting Back to Work Guide for Brands & Agency Partners”

  • Engaging While Social Distancing
  • Sampling Program Safety
  • Post-COVID-19 Event Staff & Brand Ambassador Policies
  • Recommended On-Site Health Safety & Sanitation Kit Items

As for staff, we know events can’t happen without you, and your safety is key.

For more information on what to expect on the following items, please visit our “Getting Back to Work Guide for Event Staff”

  • Pre-Event Interviews and Screening
  • On-Site Staff Procedures
  • Traveling to and From Events