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Getting back to work guide for brands and agency partners

As planning and execution roll out for events after the mandated COVID-19 shutdown, we’ve been working internally and with our partners to develop safety standards and protocols to ensure consumers and brand ambassadors feel safe returning to events.

We continuously monitor individual guidelines and restrictions as states and counties have different rules regarding gathering and social distancing. In time, the restrictions

In the video playlist below, Hype!’s CEO + Founder shares her checklist of six safeguards to keep brand ambassadors, event staff, and attendees safe during these times will loosen allowing for gatherings to increase group size as well as lessen what is needed on-site.

Engaging while social distancing

  • State Guidelines/Restrictions to be reviewed based on each market requested
  • Staffing numbers evaluated to be sure proper social distancing, line management, and safety screening
  • Activation locations that enable 1:1 engagement, providing the consumer with control over distancing
  • Ensure an experience design that enables the following:
    • Allows for social distancing via footprint layout
    • Limits touching of any elements within the footprint
    • Put the consumer in control to take a sample or premium
    • Limits engagement with brand ambassadors in close proximity
  • Regular disinfection of any surface areas as well as hand sanitizer stations for consumer use
  • Personal Protection Equipment for all employees, required in cities that mandate per local guidelines
(i.e. Face protection – face shield or face mask)

Sampling program safety

  • Only serving manufacturer’s container(e.g. no open cup sampling)
  • Disposable food-safe gloves
  • If sampling beverages, it is recommended to provide pre-packaged, bio-friendly straws to avoid mouth contact to bottle/container

Recommended on-site health safety and sanitation kit items

The health and safety of our staff and consumers are of the utmost importance to us during this heightened time of awareness regarding COVID-19. Our training and staff communication includes outlining strict sanitation procedures that ensure surfaces are regularly cleaned between guests, educating brand ambassadors to safely engage with consumers and maintain distance from each other during shifts, and reporting any issues or concerns onsite to the safety manager. With that, we’ve pulled together recommended items to have on-site during an activation to keep everything and everyone safe and sanitized!

Footprint Items

Recommended items include: transparent dividers, floor decals, safety signage

Cleaning Supplies

Recommended items include: hand sanitizer, disinfecting wipes, smart speaker

Activation Safety Kit

recommended items include: antimicrobial hand soap, touch-less thermometer, personal protective equipment