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About HYPE!

Hi there. We’re The Hype! Agency.
We are a nationwide, full-service event staffing and execution partner. We’ve been paving the way in the event staffing industry since 2006 and we love every minute of it! Our experiential marketing services include brand ambassadors, promotional modeling, mobile tour staff, and much more.

Happy Clients

Between the concourse program and all the events this year, you’ve needed to bring in 100+ high quality teams for each activation, and you have absolutely delivered every step of the way. In a meeting earlier this week, I said that working with Hype! has been the best decision I’ve made in the past 1.5 years in my role.

– Michelle K., Activation Team Manager – Athletic Brewing Co.

News & Views

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01/07/26
5 Event Staffing Trends Shaping 2026

As experiential marketing continues to evolve, one thing is clear: having the right staffing partner is critical to the success of your program. Brands heading into 2026 are demanding more from their staffing partners—better talent, stronger field leadership, smarter planning, and measurable results. At The Hype Agency, we’ve seen these shifts firsthand across nationwide programs…Read More

11/19/25
Why a True Partner Matters in Nationwide Sampling Campaigns

And Why Agencies Count on The Hype Agency to Deliver Rolling out a nationwide sampling campaign may look glamorous from the outside- the smiling ambassadors, the beautifully wrapped trucks, the seamless brand moments- but anyone who has ever led one knows the truth: behind the scenes, these programs are complex, fast-moving, and often wildly unpredictable….Read More

07/30/25
Intern Diaries: Week 5-7

From the desk of Caleigh, I’m back for another update! Week 5 was a quick one, but came at a relatively calm pace. The end of the week featured a kickoff meeting for a new program, and it was exciting to get a glimpse of what’s to come from these activations in Chicago. Leah and…Read More