Hype Showed Up on the World Stage in 2026

When the FIFA Club World Cup came to the United States, Hype was there supporting major brands, building local teams and delivering unforgettable fan experiences across stadiums, fan festivals, watch parties and brand activations.

Over seven fast-paced weeks, our teams navigated complex credentials, evolving schedules, extreme heat, severe weather and changing coverage needs all while keeping the experience energetic, professional and consistent for fans.

Why Hype?

Industry Leaders in Event Staffing
20 years of experience in large-scale activations. Our teams were prepared through detailed briefings, ongoing communication and responsive onsite support. When conditions or coverage needs shifted, Hype worked quickly to adjust schedules, secure replacements and keep every market moving forward.
Seamless Execution
Hype managed local recruiting, staffing, scheduling, field leadership, credentialing support, team communication and contingency coverage throughout the program.
Why It Mattered
Fans experienced the same energetic, professional and welcoming Coca-Cola activation across markets even when conditions behind the scenes became anything but predictable.

When the Pressure Was On, Hype Delivered

Throughout the FIFA Club World Cup, Hype provided:

Local recruiting across major U.S. markets
Training and detailed team briefings
Scheduling and credentialing support
Onsite leadership and field communication
Rapid replacement and contingency coverage
Post-event reporting and field feedback

Learn More

Partnership That Gets the Job Done

I just wanted to say thank you again for everything that the Hype! team did to help bring the Coca-Cola FIFA World Cup program to life this summer…

I really appreciated how proactive your team was in problem-solving, jumping in when things got complicated, and always looking for a way to make it work rather than simply telling us why it couldn’t.

Your partnership was a big part of what made this such a successful program for Coca-Cola, and I would absolutely recommend Hype! to anyone looking for a staffing partner who will roll up their sleeves and get the job done. Really appreciate all of the hard work and partnership from the entire team

JOHN ROTH | 160/90 AGENCY; Coca-Cola FIFA Club World Cup Program

Learn More

Proven at Scale. Ready for What’s Next.

The FIFA Club World Cup gave brands a preview of the scale, energy and complexity coming to North America for the FIFA World Cup 2026.

Hype has already demonstrated that we can recruit, prepare and manage high-performing experiential teams across multiple host markets while adapting quickly when conditions change.

Whether your plans include Fan Festivals, sponsor activations, hospitality, sampling, street teams, watch parties or stadium experiences, we are ready to help you build the team that brings it all to life.

Let’s Talk The Next Big Event!

Ready when you are

Big crowds. Global audiences. Once-in-a-generation opportunities.

Make sure your brand has the right people on the ground.

Let’s Work Together

More of Our Talent

More of Our Marketing Campaigns

Event Marketing