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gen z vs. millennials_the hype agency_work it wednesday

#WorkItWednesday: Creating Experiences for Gen Z & Millennials

A common misconception is that everyone 18-35 is a Millennial. That may have been the case a couple years ago, but as the Millennials are growing up, the Gen Z’ers (AKA Post-Millennials) have been dubbed their own generation based on a few qualities that are worth defining. Generation Z is constructed by those born in… More

Hype Paperwork_EIN vs W2

Talent Tip Tuesday: EIN vs. W2

Almost all of The Hype! Agency’s Brand Ambassadors are categorized as W2 Temporary, Part-time Employees. This means that our staff are paid for hours worked and have all legally required Federal and State taxes, along with Social Security and Medicare taxes, withheld from their paycheck.  At the end of the year, the W2 Hype! staff receive a… More


Program Spotlight: Summer 2017 Puffins Sampling Tour

This past summer Hype! had partnered with Post Consumer Brands to promote Barbara’s Puffins cereal by offering peanut butter Puffins cereal samples. Barbara’s products are all Non-GMO Project Verified and uses 100% recycled materials and earth-friendly inks in their cereal boxes making it a healthy product that tastes great! The overall goal of this activation… More



WE ARE EXCITED TO ANNOUNCE…… OUR BELOVED FALL INTERN, ALEX LAPRADE WILL BE STAYING ON WITH US FULL TIME IN 2018!!!  Starting in January 2018, Alex will be returning to Hype as an Assistant Activation Specialist! We are thrilled she is joining the family (officially). Alex started with us in August and jumped right in… More

Michaels Tree Farm BA Pic

Program Spotlight: Michael’s Tree Farm

The Hype! Agency just recently partnered with Periscope and Michael’s Craft Store, a retail chain that offers a wide variety of arts and crafts supplies as well as home décor.  This pop-up style activation was located on the sidewalk directly across from the NYC Michaels store at 675 6th Avenue. Hype’s purpose for this program,… More


#TalentTipTuesday – Wrapping Up 2017

Its crazy to think that we would even be mentioning tax time this early, but when you’re in the promo industry now is the best time to get your finances buttoned up before the hustle and bustle of the busy holiday season! This week’s #TalentTipTuesday helps you wrap up your year to make tax time… More


Experiential Marketing & the Holiday Season

Each year, it seems like the holiday season hits us full force the second the clock turns midnight on Halloween! (Cue the Christmas music) Instantly we are flooded with holiday toy commercials, jolly radio ads and decked out department stores. And while this is the time for traditional marketing campaigns to take over- it is… More


#InternDiaries- Entry 2- Week 8

From the desk of Alex LaPrade- Hype EC Fall Intern: I have now reached the middle of my internship and it really surprises me just how fast time has gone by. My time spent here at Hype has been influential, fast-paced, and exciting. The internship program here is truly unlike any other! The #EatLivelyTour that… More

Filippo Berio_Food Sampling_Brand Ambassadors

Program Spotlight: Following Filippo Tour

This summer, Hype partnered with Legacy Marketing to provide Brand Ambassador staff for the “Following Filippo” tour with Filippo Berio. The Following Filippo Tour commemorated Filippo Berio’s 150th Anniversary by increasing their brand awareness in five markets across the country. From July through August, the tour stopped through Seattle, San Francisco, Austin, Nashville, and wrapped… More


#TheInternDiaries – Entry 1- Week 5

From the desk of Alex LaPrade- Hype EC Fall Intern: Hello everyone! My name is Alex LaPrade and I am The Hype! Agency’s newest marketing intern. I can’t believe I’m already in my fifth week here at Hype! Time has been flying by and I have been fortunate enough to learn and experience a lot… More