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Avocados From Mexico #EatLively College Campus Mobile Sampling Tour

For the past 3 years Hype! has partnered with IMW Agency in support of the Avocados From Mexico Eat Lively Tour. This cross-country food truck tour stopped at college campuses providing free avocado-based samples and generating fun and educational experiences for attendees! The tour jazzed up avocado recipes with partner integrations of TABASCO and The… More

Talent Tip Tuesday: Tips For Hitting The Road

Leaving for a mobile tour is an extremely exciting time for promotional staff and it can also be understandably overwhelming for first timers! Hype’s Activation Specialists put together tips and tricks to help you feel like a veteran before hitting the road!   Any Plans? A tour commitment typically restricts you from traveling back and… More

Program Spotlight: Time 100 Summit

On Tuesday, April 23 Time 100 invited the world’s most influential people as well as more than 1,000 of their alumni to their first ever Time 100 Summit. The live event extension of their Annual Time 100 list of influential people included a guest list of sports, science, health, business, and government moguls that positively… More

Mobile Sampling Tour Spotlight: Lenny & Larry’s

Hype! has partnered with Lenny & Larry’s for the 2nd year in a row for their 3-city, 20-week sampling tour in New York City, Chicago and Denver! The tour is designed to generate buzz and awareness about Lenny & Larry’s protein-packed products including The Complete Cookie and The Complete Crunch Cookies, while also identifying key… More

Coachella Festival – Experiential Roundup: YSL Gas Station Beauty Pop Up Shop, Amazon Lockers, Revolve Festival, Peets Cold Brew

FOMO hits hard when festival season kicks off! Each year the brand activations get more elaborate and glamorous, offering the attendees exclusive and unique opportunities. 10 days of Coachella kicked off festival season, and the experiences from this year’s festival were pretty incredible. Below are some of Hype’s favorites-   YSL Gas Station Beauty Pop… More

The Evolution of Brand Ambassador Uniforms

When it comes to building out an experiential event there is an endless amount of detail that goes into the creative ideation and planning out the execution. And we all know a key component to making these incredible activations come to life is the Brand Ambassadors. The Brand Ambassadors play such a huge role as… More

SXSW Staffing Roundup

SXSW is a 10-day creative conference where film, movie and interactive moguls come together to showcase and celebrate their success in the industry while creating networking relationships! These interactive experiences would not be possible without the hiring of Brand Ambassadors, Event Staff and even Improv Actors to make these fabulous events and activations come to… More

Expo West Staffing Roundup – Bringing Activations to Life with Brand Ambassadors

Expo West is the premier destination for healthy brands to shine light and introduce their products into the market with a big splash!  Brands across food, beverage, beauty, and more, come from all over the world to create experiences around natural and organic products. This year, Hype! provided brand ambassador staff for a few different… More

Verizon Wireless – Hurricane Michael Response Plan “Recover Together”

Hurricane Michael was one of the most intense Atlantic hurricanes to hit the United States and the strongest storm on record in the Florida Panhandle, reaching speeds up to 155 mph. As you can imagine, the aftermath of the storm was catastrophic, damaging everything in its path and causing roughly $15 billion in damages.  Verizon… More

Garrett’s Go-tos: Travel Tips & Tricks

From the desk of Garrett Kubon In the world of brand activations, the Super Bowl is the granddaddy of them all. It is a place where you can reach people from all walks of life in one place- from corporate big wigs to raving football fanatics. Some come for the big game, but many come… More