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Every business owner should understand the risks between employee classifications and when to hire a W-2 versus a 1099 worker.   Now, let me start off by saying this is an issue that has afflicted our industry for some time, and now more than ever, it needs to be reiterated. We have heard it before,… More

New Year – Same Health & Safety Needs

The New Year has arrived but the importance of safety and security on-site has remained the same. Last Summer, we implemented a new role on-site during our activations- the Hype Event Safety & Sanitation Lead. This Lead works with Hype and our Client Team to review risks and develop the best safety plan possible; help… More

How it Started vs. How it’s Going

2020 certainly wasn’t the year we thought it would be but, it was the year that we planned for! Well, we didn’t knowingly plan for a global pandemic and the events world to completely shut down but, after 15 years in business and the foundation that Hype! is built on, we were ready for it!… More


As the events landscape is ever-changing and the regulations around events during COVID-19 are a moving target, Event Marketer is sharing some insight from agency principles on the different Brand Ambassador roles for current experiential events and how to keep event staffers safe during this time-   Posted on September 28, 2020 by Kait Shea,… More

#TalentTipTuesday: The New Normal: Video Training Calls & Conferencing

It’s crazy to think we are now in our 6th month of working remotely and what seemed like a temporary solution, for many office workers is becoming the new normal. Pre-COVID there were already some companies that allowed for remote work (Hype! is one of them) but once CV-19 hit, companies were forced to further… More

Product Sampling During COVID-19: Real Time Example

By Laurel Kazanjian   Can you remember the last LIVE event you were onsite at before COVID-19? 😅   For me, it was a rainy Saturday back in Feb — kidding!   I was on-site just a few weeks ago!  If you’ve been following our social posts, you probably have seen our Back to College event happening… More


by Jordan Neylon If you’re a major sports fan like me, you know that one of the best parts of attending a live event is the tailgate. The smell of burgers on the grill, music from car speakers, the sound of bean bags hitting the cornhole board, and of course, all the Brand Ambassadors walking… More

Types of Events to Activate NOW

by Dayna Gilchrist   You know that glimmer of hope we all needed? That case study? That first event to get our hearts pumping again?  It is here and it’s possible to have those feelings again! We are out, putting smiles on people’s faces again and it feels so good!   As an industry plagued… More

Drive-In Experience for Experiential Marketing

As the COVID-19 pandemic continues and live events came to a screeching halt this past spring, event venues, artists and the music/live entertainment industry has found a way to pivot and get music fans what they’re craving- a “live” show. Drive-in theaters have officially made their comeback during the pandemic as a safe way to… More

Back to College Contactless Activation

It is hard to believe that we are already in the first week of August. Usually, the summer flies by because our weeks are filled with busy event days. This summer has looked a little bit different, but Hype! is so excited to be kicking off the “back to school season” with Target! Hype! has… More