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Now Hiring: Logistics & Communication Manager (California-based)

About the Job The Hype! Agency looking for a Logistics & Communication Manager based in California to work with us to promote product for our client, a large-scale brewing company.  The Logistics & Communication Manager will serve as the primary point of contact between client and field activity.  This position will activate for approximately 3–4… More

Why we didn’t pivot…

“Pivot” must have been the word of 2020 when it came to businesses. Everywhere we looked, agencies were pivoting, vendors were pivoting- the digital/virtual space became flooded with businesses that were “pivoting”.  And at least once a week someone would ask us how we were pivoting. The answer- we weren’t.  Our “task force” went all-in… More

6th Annual #PromoLoveStory

This past year is not what anyone thought it would be. It certainly was a challenging year, to say the least, but we still had hope that people were able to find some joy, light and even love during 2020. For those of you who may be new to Hype!, each year for Valentine’s Day… More

A #PromoLoveStory of my own.

A #PromoLoveStory of my own. Each year, the Hype! team runs a #PromoLoveStory contest with our Brand Ambassadors and this year marks our 6th year. I was inspired by all of the submissions to share how I fell in love with the experiential industry. So here it is… Not many people know this story so… More

TIPS ON LEADING DURING A CRISIS

In March 2020, our business was changed forever. The industry that we eat, sleep and breathe was put on an indefinite pause while a virus spread quickly through the world. A pandemic hit. No one could have predicted it, and no one could have seen it coming. An event that will go down in history… More

WHY SHOULD A BRAND AMBASSADOR BE TREATED AS A W-2 EMPLOYEE, NOT A 1099 INDEPENDENT CONTRACTOR?

Every business owner should understand the risks between employee classifications and when to hire a W-2 versus a 1099 worker.   Now, let me start off by saying this is an issue that has afflicted our industry for some time, and now more than ever, it needs to be reiterated. We have heard it before,… More

New Year – Same Health & Safety Needs

The New Year has arrived but the importance of safety and security on-site has remained the same. Last Summer, we implemented a new role on-site during our activations- the Hype Event Safety & Sanitation Lead. This Lead works with Hype and our Client Team to review risks and develop the best safety plan possible; help… More

How it Started vs. How it’s Going

2020 certainly wasn’t the year we thought it would be but, it was the year that we planned for! Well, we didn’t knowingly plan for a global pandemic and the events world to completely shut down but, after 15 years in business and the foundation that Hype! is built on, we were ready for it!… More

SIX BRAND AMBASSADOR ROLES FOR EVENTS—PLUS, HOW TO KEEP STAFFERS SAFE

As the events landscape is ever-changing and the regulations around events during COVID-19 are a moving target, Event Marketer is sharing some insight from agency principles on the different Brand Ambassador roles for current experiential events and how to keep event staffers safe during this time-   Posted on September 28, 2020 by Kait Shea,… More

#TalentTipTuesday: The New Normal: Video Training Calls & Conferencing

It’s crazy to think we are now in our 6th month of working remotely and what seemed like a temporary solution, for many office workers is becoming the new normal. Pre-COVID there were already some companies that allowed for remote work (Hype! is one of them) but once CV-19 hit, companies were forced to further… More