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Drive-In Experience for Experiential Marketing

As the COVID-19 pandemic continues and live events came to a screeching halt this past spring, event venues, artists and the music/live entertainment industry has found a way to pivot and get music fans what they’re craving- a “live” show. Drive-in theaters have officially made their comeback during the pandemic as a safe way to… More

Back to College Contactless Activation

It is hard to believe that we are already in the first week of August. Usually, the summer flies by because our weeks are filled with busy event days. This summer has looked a little bit different, but Hype! is so excited to be kicking off the “back to school season” with Target! Hype! has… More

The Great Reset

By Dayna Gilchrist Mid-July: 100+ days into quarantine and I am reflecting on some of the lessons I have learned over the last few months. Like so many others, I have gone through so many emotions. I have struggled with the reality that is our current life. I have taken time to evaluate what the… More

#TalentTipTuesday – Review Your W4

Moved out of state to college, or back home from college?   Moved permanently, or temporarily to a new state?   Got married or divorced?   Have a new dependent? All great reasons to review your W4 Form!   Hype! will withhold your Federal and State Payroll Taxes by following your most recent W4 Form on file with… More

LASSO Announces the Top Women in Events for 2020

In its third year, LASSO has announced its Top Women in Events for 2020 and Hype!’s CEO + Founder, Dayna Gilchrist, has been named again one of those hard-working and inspiring women! This year’s award is particularly special given that the events industry has been completely turned upside-down by COVID-19. Our fearless leader has kept… More

Signing Up with Hype! + Temporary Work During COVID-19

Are you currently furloughed or laid off? Are you looking to be considered for future, or current, temporary work with The Hype! Agency? Sign up, create a profile, and be onboarded into our system! Creating a profile and onboarding, will not affect any current unemployment benefits you may be entitled to or may be receiving.… More

Agencies Join Forces to Thank the Frontline

By Dayna Gilchrist, Founder and CEO of The Hype Agency In time of crisis, humanity is stronger than ever. There was no shortage of help between the partners and brands to get involved. We received over 40,000 donated samples of product from our brand partners within 1 week of outreach and more brands are interested… More

How to re-enter the event environment when events and businesses reopen…

Written By: Dayna Gilchrist In preparation for the post-COVID recovery, we are working internally and with our partners to develop safety standards and protocols to ensure consumers and brand ambassadors feel safe returning to events.   Planning Considerations Continuously monitoring state guidelines and restrictions as we enter into the next phase. States and counties will… More

Reaffirming the Importance of Human Connection

Written By: Dayna Gilchrist As we come up to nearly 60 days of stay at home orders, I wanted to reflect on where we are now. Being at home for the last 2 months has given me a lot of time to reflect and prepare for what is to come in the next few months.… More

May Hype! Happenings

May is officially here, and typically we’d be gearing up for a very busy summer season of festivals, tours, street teams, you name it! Instead, we are still at home with the uncertainty of when we can all be together again and what that new normal will look like. We encourage you to use this… More