There is nothing that defines Experiential Marketing more than its name- it is all about the EXPERIENCE. But the experience can be cut short if there isn’t some sort of engagement on-site that helps the experience live on with the consumer beyond the activation.   Here are Hype’s 3 quick tips on creating a lasting… More

Activating an experience with augmented or virtual reality can really draw a crowd when the technology is used correctly.  There are pros and cons to both, but do you know the difference between VR and AR? Augmented reality enhances the current environment with the addition of digital imagery.  Virtual reality though, creates a simulated world,… More

Telecommuting, working from home, working remotely- whatever you want to call it, they all basically mean the same thing: working from somewhere other than the office. In a study conducted by FlexJobs, 3.9 million Americans or 2.9% of the total US workforce work from home at least half the time. Dell took notice of this growing trend and… More

  In a world of dating apps and online dating, it is becoming more and more apparent that there are no standards when it comes to finding love and tying the knot. And there is no better example of this than Lifetime Network’s Married at First Sight show. The reality series features 6 individuals that… More

ComicCon is known for bringing the latest and greatest comics, graphic novels, anime, manga, video games, toys, movies, and television shows to life! And last year’s History Channel activation promoting their Knightfall tv show was no exception. In partnership with Civic Entertainment Group, the activation was brought to life by The Hype Agency’s actors and… More

A user triggered experience is one that the consumers facilitate.  When they are in control, it allows consumers to go through the designated process comfortably and arrive at their conclusion naturally.  It leaves the customers pleasantly surprised, wanting to come back for more. And with pop up shops taking over experiential as one of the… More

We are so excited to announce Seanna’s promotion to Senior Activation Specialist! Seanna joined the Hype family May 2017 and was hired as the West Coast Activation Specialist. Over the last year, she has really taken to her programs and runs them with little to no supervision. She has been instrumental in leading the charge… More

Back in 2016, Hype partnered with Truth Collective and LensCrafters to help people to look at the world and see something happier.  Their campaign trekked across major cities throughout the country spreading random acts of kindness in the forms of paying for coffees, handing out flowers, and simply giving compliments.  These activations made strangers happy,… More

In 2016, Hype! teamed up with Motive and Pepsi at the MLB All-Star Game for a block party to give consumers a fun and interactive experience.  Brand Ambassadors directed games where consumers could win cool prizes like a custom baseball tee screen-printed with an Emoji sporting their favorite team’s ball cap. After individuals knocked over… More

STEPH L and SARAH HAVE BEEN PROMOTED TO ACTIVATION SPECIALIST!! Both ladies started with us as an Assistant Activation Specialists here at HYPE! in August 2017 and have already accomplished so much in a short period. Working with programs, big and small, they have gained the experience they need to continue to grow here at… More