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Tamara started with us as an Assistant Activation Specialist here at HYPE! and has accomplished so much in a short period. Working with programs, big and small- she has gained the experience she needs to continue to grow here at Hype and further her career with us. She is great at interviews and identifying the… More


#TheInternDiaries – Week 3 & 4

From the desk of Alyssa   Week 3: June 6th-June 7th This week I continued to work on our USGA Open program. I learned a lot in this short week, and did some more training with Ryane, Hype’s Director of Activations. I worked a lot with our internal staffing database and Hype’s online on-boarding system. I have felt… More


All We Do is Win! Championship Promotions & All-Star Brand Ambassadors

With the Pittsburgh Penguins’ recent Stanley Cup Win, Hype took some time to reflect on all the “wins” our brand ambassador teams have been a part of. Which begs to ask the question: Is it a coincidence that our teams just so happen to activate throughout the seasons of championship winners? I think not! Let’s… More


#TheInternDiaries – Week 1 & 2 on the West Coast

From the desk of Alyssa (West Coast Intern)   FIRST WEEK!!!  May 23- May 25, 2017 My first day at The Hype, I was pretty nervous and didn’t know what to expect. I came in and was immediately greeted by Drew and Seanna who had great energy and instantly made me feel welcomed. I became… More


#TheInternDiaries – West Coast Intern Spotlight: Alyssa

Each summer The Hype! Agency offers an extensive internship program that doesn’t compare to any preconceived notions you may have about internships. From day 1, our interns do a deep (swan) dive right into the wild world of experiential marketing and live events. Our first intern of the summer, Alyssa, has settled right into our… More

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2017 Experiential Marketing Summit Roundup

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a… More


We are Hiring! Activation Specialists/Event Staffing Coordinators

We are Hiring! Activation Specialists/Event Staffing Coordinators- Salem NH We are currently looking for enthusiastic individuals to join our team! We are a nationwide event staffing and execution agency that provides event-marketing services for some of the coolest brands in the world! About The Hype Agency The Hype Agency provides event staffing and experiential event… More

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More Than an Office – Hype’s New East Coast Home

As Hype! approached 2017 and its 11th year in business, CEO and founder, Dayna Gilchrist saw big changes for the company. The lease of our East Coast office was nearing end and a decision needed to made whether to renew or buy a space of our own. “I started contemplating owning a space of our… More

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What’s Your Backup Plan? The Importance of Contingency Planning

Just like it is important to backup your files, photos, emails, etc., it is SO important to have a backup plan for your events. In honor of World Backup Day, Hype is here to share the importance of contingency planning and the steps our team takes to ensure we always have a backup plan in… More

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Mapping Out the Road to Mobile Tours

The idea is set- your client wants to launch a mobile tour this summer, great! Mobile tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome. When you’re working… More