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Field Representative/Liquor Brand – Job Opportunity

Looking for 1 Experiential Field Manager to oversee in-market execution at select accounts throughout college towns for a 12-week program. Will focus on on-premise sampling at college bars as well as off-premise sampling.  The Field Manager must be polished, professional, and represent the brand image. Current students and recent alumni are encouraged to apply, must… More

Masterbuilt HD Regional Tour Managers: Multi-market Staffing

Summertime is approaching and that means one thing- grilling season! Masterbuilt is hosting a series of demos this summer and we are looking for a well-spoken, engaging, and personable Regional Brand Manager to oversee and activate these showcases at The Home Depot. The ideal RBM has extensive demo and/or Product Specialist experience. We are looking… More

Strengthening your Reputation and Relationships Coming out of a Pandemic

Relationships and reputation have become even more important coming out of the pandemic. Your customer may be reevaluating their partners and looking back at the last year to see how your company weathered the storm, how you adapted, and what you are doing to prepare for the future.  I have spoken about reputation before in… More

Now Hiring: Logistics & Communication Manager (California-based)

About the Job The Hype! Agency looking for a Logistics & Communication Manager based in California to work with us to promote product for our client, a large-scale brewing company.  The Logistics & Communication Manager will serve as the primary point of contact between client and field activity.  This position will activate for approximately 3–4… More

Why we didn’t pivot…

“Pivot” must have been the word of 2020 when it came to businesses. Everywhere we looked, agencies were pivoting, vendors were pivoting- the digital/virtual space became flooded with businesses that were “pivoting”.  And at least once a week someone would ask us how we were pivoting. The answer- we weren’t.  Our “task force” went all-in… More

6th Annual #PromoLoveStory

This past year is not what anyone thought it would be. It certainly was a challenging year, to say the least, but we still had hope that people were able to find some joy, light and even love during 2020. For those of you who may be new to Hype!, each year for Valentine’s Day… More

A #PromoLoveStory of my own.

A #PromoLoveStory of my own. Each year, the Hype! team runs a #PromoLoveStory contest with our Brand Ambassadors and this year marks our 6th year. I was inspired by all of the submissions to share how I fell in love with the experiential industry. So here it is… Not many people know this story so… More


In March 2020, our business was changed forever. The industry that we eat, sleep and breathe was put on an indefinite pause while a virus spread quickly through the world. A pandemic hit. No one could have predicted it, and no one could have seen it coming. An event that will go down in history… More


Every business owner should understand the risks between employee classifications and when to hire a W-2 versus a 1099 worker.   Now, let me start off by saying this is an issue that has afflicted our industry for some time, and now more than ever, it needs to be reiterated. We have heard it before,… More

New Year – Same Health & Safety Needs

The New Year has arrived but the importance of safety and security on-site has remained the same. Last Summer, we implemented a new role on-site during our activations- the Hype Event Safety & Sanitation Lead. This Lead works with Hype and our Client Team to review risks and develop the best safety plan possible; help… More