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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

02/23/24
Navigating the Risks: Classifying Brand Ambassadors as Independent Contractors vs. W2 Employees

In the dynamic world of experiential marketing, brands increasingly leverage the power of brand ambassadors and activations to connect with their audience authentically and publicly. However, amid the excitement of…

12/27/23
2023 Year in Review

A round of applause for our exceptional clients and the committed Hype team whose collaborative efforts fueled this year’s triumphs. With 5,367 ambassadors contributing an impressive total of 76,561 hours,…

12/13/23
Intern Diaries: Kasey’s Reflection on her 2023 Hype Internship

Explore the transformative journey of Kasey, a senior majoring in Communication Marketing and Advertising at Endicott College, as she reflects on her extended internship at Hype Agency. Discover the core…

11/27/23
Elevate Your Events: Staffing Strategies for 2024 with The Hype Agency

As we plan for 2024, it’s a great time to reevaluate and optimize your event staffing approach, and there’s no better partner for this than The Hype Agency.

07/17/23
Hype’s 17 Years in Business

From the owner’s perspective, Dayna shares 17 valuable lessons and takeaways she has learned over the last 17 years in business.

04/04/23
Spring has Sprung!

The Spring symbolizes starting fresh and starting over. Even though we are now in the 4th month of the year, it’s the first month of our busy season.  After months…

03/03/23
Employee Appreciation Day!

This year, Employee Appreciation Day lands on March 3rd, and though we make a conscious effort at Hype to show our appreciation for each other every day, it’s nice to…

02/22/23
W2 Safety + Security: The Importance of Job Descriptions

As a W2 Staffing Agency, safety and security are at the forefront when it comes to sending our staff to work. It is essential to have a full understanding of…

02/20/23
Program Spotlight: Walmart Legacy Classic

PROGRAM DESCRIPTION: To celebrate black history month, Walmart set up an activation at the Legacy Classic, a basketball showcase featuring HBCU-affiliated schools. The approach was to select various brand ambassadors…