By Dayna Gilchrist, Founder and CEO of The Hype Agency In time of crisis, humanity is stronger than ever. There was no shortage of help between the partners and brands to get involved. We received over 40,000 donated samples of product from our brand partners within 1 week of outreach and more brands are interested… More

Written By: Dayna Gilchrist In preparation for the post-COVID recovery, we are working internally and with our partners to develop safety standards and protocols to ensure consumers and brand ambassadors feel safe returning to events.   Planning Considerations Continuously monitoring state guidelines and restrictions as we enter into the next phase. States and counties will… More

Written By: Dayna Gilchrist As we come up to nearly 60 days of stay at home orders, I wanted to reflect on where we are now. Being at home for the last 2 months has given me a lot of time to reflect and prepare for what is to come in the next few months.… More

May is officially here, and typically we’d be gearing up for a very busy summer season of festivals, tours, street teams, you name it! Instead, we are still at home with the uncertainty of when we can all be together again and what that new normal will look like. We encourage you to use this… More

NBA All-Star weekend in Chicago not only brought out sports enthusiasts but also fashion moguls whose own personal style are brought together by apparel brands and sports alike! Although the All-Star Game is the main attraction of the weekend, brands came out kicking with experiential spaces to celebrate the big game! These interactive and intimate… More

As our team is getting ready for another successful weekend in Miami Beach with the Capital One South Beach Wine + Food Festival, let’s take a look back at one of the biggest events of the year- Super Bowl LIV! This year, Super Bowl was back in Miami to complete its 11th year of hosting.  Between… More

WOW- as I sit here preparing to announce the winner of this year’s #PromoLoveStory and I cannot believe it is Hype’s FIFTH year of holding this contest. Each and every year we love reading how the experiential industry has somehow brought love into the lives of our Brand Ambassadors. This year, in particular, we actually… More

From the desk of Dayna Gilchrist, Hype! CEO & Founder –   This month my youngest turned 7 years old and last week at dinner while we were all talking about our days, he took command of the conversation and said to the table (looking right at me), “not that I think you don’t do… More

From an experiential marketing perspective, The Sundance Film Festival offers brands the opportunity to capture an audience of film industry folks along with film fans during a week-long+ film festival. With this year’s sponsors including Dell, Stella Artois, Warner Media, and AT&T to name a few- Hype! was thrilled to partner up with Civic Entertainment… More

Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!   Art Installations: Experiential marketers have found that art installations are one of the fastest ways to catch and sustain the… More