NBA All-Star weekend in Chicago not only brought out sports enthusiasts but also fashion moguls whose own personal style are brought together by apparel brands and sports alike! Although the All-Star Game is the main attraction of the weekend, brands came out kicking with experiential spaces to celebrate the big game! These interactive and intimate… More

As our team is getting ready for another successful weekend in Miami Beach with the Capital One South Beach Wine + Food Festival, let’s take a look back at one of the biggest events of the year- Super Bowl LIV! This year, Super Bowl was back in Miami to complete its 11th year of hosting.  Between… More

WOW- as I sit here preparing to announce the winner of this year’s #PromoLoveStory and I cannot believe it is Hype’s FIFTH year of holding this contest. Each and every year we love reading how the experiential industry has somehow brought love into the lives of our Brand Ambassadors. This year, in particular, we actually… More

From the desk of Dayna Gilchrist, Hype! CEO & Founder –   This month my youngest turned 7 years old and last week at dinner while we were all talking about our days, he took command of the conversation and said to the table (looking right at me), “not that I think you don’t do… More

From an experiential marketing perspective, The Sundance Film Festival offers brands the opportunity to capture an audience of film industry folks along with film fans during a week-long+ film festival. With this year’s sponsors including Dell, Stella Artois, Warner Media, and AT&T to name a few- Hype! was thrilled to partner up with Civic Entertainment… More

Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!   Art Installations: Experiential marketers have found that art installations are one of the fastest ways to catch and sustain the… More

From the desk of Laurel Kazanjian –   As Will Smith once so famously sang, I’m goin’ to Miami… Rounding out the 100-year anniversary for the NFL, and what better way to celebrate than to recognize its history?!  Miami was the host of the SECOND ever Super Bowl back in 1968 and this year, Miami… More

Sundance 2020 kicks off this week and SXSW 2020 is right around the corner!! As you’re finalizing your activation, don’t wait to secure your perfect event staff and make your event come to life! The Hype! Agency has been staffing for brands at SXSW on and off for the past 10 years with last year’s… More

PopTV and CBS came together with AKJOHNSTON to create an immersive experience and give fans an inside look at one of America’s most popular TV shows, Schitt’s Creek, and Hype’s Brand Ambassadors were lucky to be a part of it! The pop up first kicked off in Los Angeles and then made its way cross… More

The United States, 2019 – US Business News announces the winners of the 2019 Business Elite Awards. The US has been a dominating pace-setter in the modern business world for several decades.  Throughout this time – and for the foreseeable future – businesses across the nation have been innovating and driving best practices in every industry,… More