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2017 Experiential Marketing Summit Roundup

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a… More

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We are Hiring! Activation Specialists/Event Staffing Coordinators

We are Hiring! Activation Specialists/Event Staffing Coordinators- Salem NH We are currently looking for enthusiastic individuals to join our team! We are a nationwide event staffing and execution agency that provides event-marketing services for some of the coolest brands in the world! About The Hype Agency The Hype Agency provides event staffing and experiential event… More

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More Than an Office – Hype’s New East Coast Home

As Hype! approached 2017 and its 11th year in business, CEO and founder, Dayna Gilchrist saw big changes for the company. The lease of our East Coast office was nearing end and a decision needed to made whether to renew or buy a space of our own. “I started contemplating owning a space of our… More

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What’s Your Backup Plan? The Importance of Contingency Planning

Just like it is important to backup your files, photos, emails, etc., it is SO important to have a backup plan for your events. In honor of World Backup Day, Hype is here to share the importance of contingency planning and the steps our team takes to ensure we always have a backup plan in… More

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Mapping Out the Road to Mobile Tours

The idea is set- your client wants to launch a mobile tour this summer, great! Mobile tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome. When you’re working… More

T: Harry Potter und der Stein der Weisen / Harry Potter and the Sorcerer's Stone R: Chris Columbus P: GB/USA J: 2001 PO: Szenenbild RU:  DA: , - Nutzung von Filmszenebildern nur bei Filmtitelnennung und/oder in Zusammenhang mit Berichterstattung über den Film.

See it to Believe it – The Power of Video in Experiential Events

You don’t have to live at Hogwarts to experience moving pictures. We see them in our day-to-day lives and we call them “videos.” They come in many forms: teaser, live stream and recap. And from start to finish, videos are a great supplement to any event!   To create initial interest in an upcoming activation,… More

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#ThrowbackThursday: Super Bowl 51 Verizon Program Roundup

While our Patriot’s fans are still hooting and hollering over one of the greatest comebacks in sport’s history, we’re looking back at our very own all-star team of Verizon specialists who, in our eyes, rocked it out in Houston during the Super Bowl festivities!! Our team of 19 Product Specialists and Brand Ambassadors spent two… More

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The Art of Interviewing: 5 Tips to a Successful Interview

First impressions are everything, especially in promotional events. Yes, it’s important to be self-aware when both client facing and consumer facing, but in order to even get that far it’s important to be self-aware during your interviews.   Ready to make a better first impression? Read our tips below for 5 steps to a more… More

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The Hype! Agency Wins Inavero’s 2017 Best of Staffing® Talent Award

SALEM, NH (PRWEB) FEBRUARY 16, 2017 The Hype! Agency, a leading event staffing agency in the experiential marketing industry announced today they have won Inavero’s 2017 Best of Staffing® Talent Award for providing superior service to its talent. This is Hype’s sixth year winning this award! “Winning the 2017 Best of Staffing® Talent Award by… More

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2nd Annual #PromoLoveStory

We had so much fun with last year’s #PromoLoveStory, we wanted to bring it back again! Whether you fell in love with the experiential industry one day while picking up a street team gig, met your best friend working a week long convention or fell in love with your significant other over a food sampling activation- we… More