This year Hype! celebrated Pride all over the US, representing a variety of brands that want to bring positivity, fun, empowerment, and expansion to the LGBTQ community. With the help of Hype’s Brand Ambassadors, these brands were able to do just that! Throughout the weeklong NYC Pride Festival, 25 of Hype’s Brand Ambassador’s across Manhattan… More

  From the Desk of Paige, East Coast Summer Intern During my first few weeks at The Hype! Agency I was given the opportunity to get a closer, more hands-on look, at one of the biggest programs of 2019- Refinery29’s 29Rooms! Before getting introduced to the program, I had never heard of Refinery29, so I… More

Earlier this month LASSO announced their list of the Top Women in Events for 2019. Britni Zandbergen of LASSO writes: “The world needs strong women. Women who will lift and build others, who will love and be loved. Women who live bravely, both tender and fierce. Women of indomitable will.” ~ Amy Tenney “The event… More

Every day in the office, I hear countless interviews being conducted for programs across the country, and even though I have helped interview potential Brand Ambassadors, I had never been interviewed to be a Brand Ambassador. When I heard that one of our Activation Specialists was looking for Brand Ambassadors to work at the “Secret Life… More

Each year, Hype!’s Summer Interns gain hands-on marketing experience that helps build resumes and start careers off on the right track. This extensive intern program doesn’t compare to any preconceived notions that you may have about internships. From day 1, our interns do a deep dive right into the wild world of experiential marketing and… More

Since January, Hype! and our partner CSM LeadDog have been working for the second year in a row with Diet Coke on a nationwide sampling tour debuting their new 4 new flavors! The tour teams activate 5 hub markets- Chicago, Los Angeles, Denver, Atlanta, and New York City. The tour kicked off in all hub… More

Earlier this year, Hype! revealed its fully redeveloped Talent Management System! After over a year in the making, and 13 years of learnings, the team poured over the research to develop a system that is more user-friendly for talent and unlike anything else in the industry.   As technology continues to evolve, we knew it… More

As the days begin to heat up, so does the experiential and promotional industry. And here at Hype! that means we’ll be staffing more events than ever! Festival season hits, mobile tours kick off and large-scale outdoor activations take place. The changing season comes longer activation shifts and more time working outside. Here is Hype!’s… More

For the past 3 years Hype! has partnered with IMW Agency in support of the Avocados From Mexico Eat Lively Tour. This cross-country food truck tour stopped at college campuses providing free avocado-based samples and generating fun and educational experiences for attendees! The tour jazzed up avocado recipes with partner integrations of TABASCO and The… More

Leaving for a mobile tour is an extremely exciting time for promotional staff and it can also be understandably overwhelming for first timers! Hype’s Activation Specialists put together tips and tricks to help you feel like a veteran before hitting the road!   Any Plans? A tour commitment typically restricts you from traveling back and… More