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10 Habits of Successful Experiential Campaigns: Create a User Triggered Experience

A user triggered experience is one that the consumers facilitate.  When they are in control, it allows consumers to go through the designated process comfortably and arrive at their conclusion naturally.  It leaves the customers pleasantly surprised, wanting to come back for more. And with pop up shops taking over experiential as one of the… More

HIGH FIVE TO SEANNA!!!!!!

We are so excited to announce Seanna’s promotion to Senior Activation Specialist! Seanna joined the Hype family May 2017 and was hired as the West Coast Activation Specialist. Over the last year, she has really taken to her programs and runs them with little to no supervision. She has been instrumental in leading the charge… More

10 Habits of Successful Experiential Campaigns: Pull at the Heart Strings

Back in 2016, Hype partnered with Truth Collective and LensCrafters to help people to look at the world and see something happier.  Their campaign trekked across major cities throughout the country spreading random acts of kindness in the forms of paying for coffees, handing out flowers, and simply giving compliments.  These activations made strangers happy,… More

10 Habits of Successful Experiential Campaigns: Creating Transactional & Personalized Experiences

In 2016, Hype! teamed up with Motive and Pepsi at the MLB All-Star Game for a block party to give consumers a fun and interactive experience.  Brand Ambassadors directed games where consumers could win cool prizes like a custom baseball tee screen-printed with an Emoji sporting their favorite team’s ball cap. After individuals knocked over… More

BIG HIGH FIVES ON THIS THURSDAY AFTERNOON!!

STEPH L and SARAH HAVE BEEN PROMOTED TO ACTIVATION SPECIALIST!! Both ladies started with us as an Assistant Activation Specialists here at HYPE! in August 2017 and have already accomplished so much in a short period. Working with programs, big and small, they have gained the experience they need to continue to grow here at… More

10 Habits of Successful Experiential Campaigns: Experiences as Content

Twin Cities Orthopedics is one of the country’s largest orthopedic and sports medicine groups in the Twin Cities but was looking to spread local awareness about their great service at sporting events.  At the activations, Brand Ambassadors interacted with fans entering the stadiums, inviting them to write on their white board signs who they were… More

10 Habits of Successful Experiential Campaigns: #1 Bold, no fear attitude

In 2015, Hype! partnered with FlipTurn and the popular feature film, Hot Tub Time Machine, to build awareness for the upcoming release of the sequel.   Since the movie is raunchy in nature, the event needed to have the same appeal to attract the right crowd.  The Brand Ambassadors wore nude suits in high traffic areas… More

10 Habits of Successful Experiential Campaigns

The Hype! Agency has partnered with many different brands over the years for activations across the country, and they all share the same focus: the consumer.  Experiential marketing is all about the customer’s experience interacting with Brand Ambassadors and the products they are highlighting.  Although not each activation is the same, they all engage the… More

Don’t Underestimate the Value in a T-Shirt

We say it all the time but here at Hype our company culture is extremely important. Our fearless and passionate CEO and founder, Dayna Gilchrist, has worked effortlessly to create a company that is centered on collaboration, fun, accountability, and passion. And one way we further those core values amongst our group is to promote… More

Top 12 Qualities and Skills Needed to Work in the Experiential Industry

From the desk of Dayna Gilchrist   Are there unique skills, backgrounds or talents you should possess to be successful in events today?   This has been interesting month for me! Coming on the heels of a recent roundtable discussion and filling in roles here at Hype, I feel I have been asked that question… More