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Meet the Interns – Summer 2019

Each year, Hype!’s Summer Interns gain hands-on marketing experience that helps build resumes and start careers off on the right track. This extensive intern program doesn’t compare to any preconceived notions that you may have about internships. From day 1, our interns do a deep dive right into the wild world of experiential marketing and… More

Program Spotlight: Diet Coke Experiential Sampling Tour

Since January, Hype! and our partner CSM LeadDog have been working for the second year in a row with Diet Coke on a nationwide sampling tour debuting their new 4 new flavors! The tour teams activate 5 hub markets- Chicago, Los Angeles, Denver, Atlanta, and New York City. The tour kicked off in all hub… More

Hype!’s New Dashboard + The Human Connection

Earlier this year, Hype! revealed its fully redeveloped Talent Management System! After over a year in the making, and 13 years of learnings, the team poured over the research to develop a system that is more user-friendly for talent and unlike anything else in the industry.   As technology continues to evolve, we knew it… More

Talent Tip Tuesday: Summer Activation Checklist

As the days begin to heat up, so does the experiential and promotional industry. And here at Hype! that means we’ll be staffing more events than ever! Festival season hits, mobile tours kick off and large-scale outdoor activations take place. The changing season comes longer activation shifts and more time working outside. Here is Hype!’s… More

Avocados From Mexico #EatLively College Campus Mobile Sampling Tour

For the past 3 years Hype! has partnered with IMW Agency in support of the Avocados From Mexico Eat Lively Tour. This cross-country food truck tour stopped at college campuses providing free avocado-based samples and generating fun and educational experiences for attendees! The tour jazzed up avocado recipes with partner integrations of TABASCO and The… More

Talent Tip Tuesday: Tips For Hitting The Road

Leaving for a mobile tour is an extremely exciting time for promotional staff and it can also be understandably overwhelming for first timers! Hype’s Activation Specialists put together tips and tricks to help you feel like a veteran before hitting the road!   Any Plans? A tour commitment typically restricts you from traveling back and… More

Program Spotlight: Time 100 Summit

On Tuesday, April 23 Time 100 invited the world’s most influential people as well as more than 1,000 of their alumni to their first ever Time 100 Summit. The live event extension of their Annual Time 100 list of influential people included a guest list of sports, science, health, business, and government moguls that positively… More

Mobile Sampling Tour Spotlight: Lenny & Larry’s

Hype! has partnered with Lenny & Larry’s for the 2nd year in a row for their 3-city, 20-week sampling tour in New York City, Chicago and Denver! The tour is designed to generate buzz and awareness about Lenny & Larry’s protein-packed products including The Complete Cookie and The Complete Crunch Cookies, while also identifying key… More

Coachella Festival – Experiential Roundup: YSL Gas Station Beauty Pop Up Shop, Amazon Lockers, Revolve Festival, Peets Cold Brew

FOMO hits hard when festival season kicks off! Each year the brand activations get more elaborate and glamorous, offering the attendees exclusive and unique opportunities. 10 days of Coachella kicked off festival season, and the experiences from this year’s festival were pretty incredible. Below are some of Hype’s favorites-   YSL Gas Station Beauty Pop… More

The Evolution of Brand Ambassador Uniforms

When it comes to building out an experiential event there is an endless amount of detail that goes into the creative ideation and planning out the execution. And we all know a key component to making these incredible activations come to life is the Brand Ambassadors. The Brand Ambassadors play such a huge role as… More