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News and Views

Extra, extra, read all about it!

From company updates and experiential trends to our random thoughts- check out what we have to say!

10/29/26
20 Years of Hype! And We’re Just Getting Started.

As The Hype! Agency celebrates 20 years of bringing brands to life, we’re looking ahead with the launch of our new Hype! Talent App! Designed to simplify staffing, streamline communication,…

07/29/26
Inside Hype’s FIFA World Cup Staffing Strategy for Atlanta’s Biggest Brand Activations

Hype successfully staffed large-scale experiential marketing activations during the FIFA World Cup in Atlanta, supporting both the LEGO Group’s only U.S. FIFA Fan Fest activation and Coca-Cola Fan Fest and…

07/17/26
20 Years Later…A Personal Reflection from Our Founder

Instead of writing another anniversary post, I found myself imagining what I’d say if I could sit down with my 25-year-old self—the young woman who had just taken a leap…

07/09/26
What Brands and Agencies Should Look for in a Staffing Partner 

Discover how to choose an event staffing partner that delivers reliable W-2 Brand Ambassadors, nationwide staffing, local expertise, and seamless event execution.

06/18/26
From Street Team to Citywide Buzz: Inside Pallini’s Lemon Week Awareness PR Stunt

Ahead of National Limoncello Day, Pallini transformed New York City into a vibrant celebration of all things lemon. The Hype Agency managed the full street team execution, including staffing, custom…

03/05/26
Behind the Hype

20 Years of People, Process, and Passion This year marks 20 years of The Hype Agency, and it feels like the right time to share a little more of the…

01/07/26
5 Event Staffing Trends Shaping 2026

As experiential marketing continues to evolve, one thing is clear: having the right staffing partner is critical to the success of your program. Brands heading into 2026 are demanding more…

11/19/25
Why a True Partner Matters in Nationwide Sampling Campaigns

And Why Agencies Count on The Hype Agency to Deliver Rolling out a nationwide sampling campaign may look glamorous from the outside- the smiling ambassadors, the beautifully wrapped trucks, the…

07/30/25
Intern Diaries: Week 5-7

From the desk of Caleigh, I’m back for another update! Week 5 was a quick one, but came at a relatively calm pace. The end of the week featured a…