While Hype supported Coca-Cola Fan Fest and Match Day activations across multiple FIFA World Cup host cities, Atlanta stood out as the home of the LEGO Group’s only U.S. FIFA Fan Fest activation. Featuring interactive gameplay, photo opportunities, product showcases, and hands-on building experiences, the activation created a one-of-a-kind destination for fans.
As one of the tournament’s busiest host cities, Atlanta showcased Hype’s ability to manage multiple large-scale programs simultaneously while maintaining the high level of excellence and guest experience expected by global brands.
Bringing an activation of this scale to life required more than simply filling positions. Across 216 Brand Ambassador shifts, Hype staffed the team that powered the LEGO experience, guiding guests through registration, gameplay, engagement, and interactive building activities.
At the same time, our team supported Coca-Cola Fan Fest and Match Day activations, demonstrating Hype’s ability to recruit, onboard, schedule, and manage talent across multiple brands, venues, and activation formats throughout the tournament.
The world’s biggest sporting event demanded operational excellence, and Hype’s presence in Atlanta demonstrated that successful activations start with the right staff.
The world’s biggest sporting event demanded operational excellence, and Hype’s presence in Atlanta demonstrated that successful activations start with the right staff.