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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

02/06/25
Unlocking Excitement: Hype’s Stellar Performance at the Pepsi Vault Super Bowl Experience

As we gear up for another thrilling Super Bowl, let’s take a moment to revisit one of last year’s most electrifying activations – the Pepsi Vault Super Bowl Experience in…

02/03/25
February Guide to Experiential 2025: Your Ultimate Event Activation Roadmap

As we dive into the heart of 2025’s event season, The Hype Agency is thrilled to present our February Guide to Experiential. We’re gearing up for an exhilarating month filled…

01/22/25
Excitement at Events: Hype & Happi’s Unique Approach to Cannabis-Infused Beverages

At Hype, we pride ourselves on our ability to provide top-notch staffing solutions and flawless execution for our clients’ marketing campaigns. Our collaboration with Happi, a cannabis-infused beverage brand, showcases…

01/21/25
Throwback to Super Bowl LIV in 2020!

Throwback to Super Bowl LIV in 2020! Can you believe it’s been 5 years since we rocked Miami? With only 2 weeks until Super Bowl LIX, let’s reminisce about one…

01/20/25
Hype Delivers Exceptional Staffing for Nike Jordan’s Parlor 23

At Hype, we pride ourselves on being the go-to staffing partner for high-profile brand activations. Looking back at our collaboration with our agency partner and Nike Jordan for their Parlor…

01/17/25
Subway’s Signature Sandwich Experience: A Touchdown at Super Bowl LVI

Imagine stepping into a room where your favorite Subway sandwich comes to life in ways you never thought possible. That’s exactly what “The Vault” brought! This immersive experience featured: LED…

01/16/25
From Coast to Coast: How Verizon and Hype Delivered Interactive Activations That Engaged Thousands

Verizon established a strong interactive presence at events and retail locations from coast to coast and everywhere in between, engaging & informing consumers about My Plan & 5G Home Internet.…

01/15/25
What 2024 Taught Us

Hard Decisions Lead to Better Opportunities: In 2023, we faced decisions that weren’t easy—whether it was choosing the right partnerships, restructuring processes, or saying no when it wasn’t the right fit.…

01/15/25
Hype’s Streamlined Staffing Across 13 Key Markets: Elevating the Uniform Experience for United Airlines

A Tailored Approach to Employee Satisfaction United Airlines recently took an exciting step forward by introducing a new uniform program for its pilots and flight attendants. To ensure a smooth…