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News and Views

Extra, extra, read all about it!

From company updates and experiential trends to our random thoughts- check out what we have to say!

06/21/22
Summer is here!

Even though today marks the official first day of Summer, we have been feeling the HEAT for the last few weeks as events have been filling up the calendar.  Our…

03/19/21
Strengthening your Reputation and Relationships Coming out of a Pandemic

Relationships and reputation have become even more important coming out of the pandemic. Your customer may be reevaluating their partners and looking back at the last year to see how…

02/26/21
Why we didn’t pivot…

“Pivot” must have been the word of 2020 when it came to businesses. Everywhere we looked, agencies were pivoting, vendors were pivoting- the digital/virtual space became flooded with businesses that…

02/04/21
TIPS ON LEADING DURING A CRISIS

In March 2020, our business was changed forever. The industry that we eat, sleep and breathe was put on an indefinite pause while a virus spread quickly through the world.…

01/12/21
WHY SHOULD A BRAND AMBASSADOR BE TREATED AS A W-2 EMPLOYEE, NOT A 1099 INDEPENDENT CONTRACTOR?

Every business owner should understand the risks between employee classifications and when to hire a W-2 versus a 1099 worker.   Now, let me start off by saying this is…

12/18/20
How it Started vs. How it’s Going

2020 certainly wasn’t the year we thought it would be but, it was the year that we planned for! Well, we didn’t knowingly plan for a global pandemic and the…

09/28/20
SIX BRAND AMBASSADOR ROLES FOR EVENTS—PLUS, HOW TO KEEP STAFFERS SAFE

As the events landscape is ever-changing and the regulations around events during COVID-19 are a moving target, Event Marketer is sharing some insight from agency principles on the different Brand…

09/15/20
#TalentTipTuesday: The New Normal: Video Training Calls & Conferencing

It’s crazy to think we are now in our 6th month of working remotely and what seemed like a temporary solution, for many office workers is becoming the new normal.…

09/03/20
Product Sampling During COVID-19: Real Time Example

By Laurel Kazanjian   Can you remember the last LIVE event you were onsite at before COVID-19?    For me, it was a rainy Saturday back in Feb — kidding!…