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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

Staffing Roundup: 2020 NBA All-Star Weekend in Chicago

NBA All-Star weekend in Chicago not only brought out sports enthusiasts but also fashion moguls whose own personal style are brought together by apparel brands and sports alike! Although the…

Verizon’s 5G Stadium – Super Bowl LIV Brand Experience

As our team is getting ready for another successful weekend in Miami Beach with the Capital One South Beach Wine + Food Festival, let’s take a look back at one…

5th Annual #PromoLoveStory

WOW- as I sit here preparing to announce the winner of this year’s #PromoLoveStory and I cannot believe it is Hype’s FIFTH year of holding this contest. Each and every…

What DO you do?

From the desk of Dayna Gilchrist, Hype! CEO & Founder – This month my youngest turned 7 years old and last week at dinner while we were all talking about…