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Experiential Marketing Trends of 2020

Last month we looked at the most memorable Experiential Marketing trends from 2019 and now we are exploring the Experiential Marketing trends that are going to shape the way we experience brands in 2020!   Art Installations: Experiential marketers have found that art installations are one of the fastest ways to catch and sustain the… More

#TalentTipTuesday – Super Bowl LIV Travel Tips

From the desk of Laurel Kazanjian –   As Will Smith once so famously sang, I’m goin’ to Miami… Rounding out the 100-year anniversary for the NFL, and what better way to celebrate than to recognize its history?!  Miami was the host of the SECOND ever Super Bowl back in 1968 and this year, Miami… More

SXSW 2020 Event Staffing

Sundance 2020 kicks off this week and SXSW 2020 is right around the corner!! As you’re finalizing your activation, don’t wait to secure your perfect event staff and make your event come to life! The Hype! Agency has been staffing for brands at SXSW on and off for the past 10 years with last year’s… More

Program Spotlight: PopTV presents Visit Schitt’s Creek Tour

PopTV and CBS came together with AKJOHNSTON to create an immersive experience and give fans an inside look at one of America’s most popular TV shows, Schitt’s Creek, and Hype’s Brand Ambassadors were lucky to be a part of it! The pop up first kicked off in Los Angeles and then made its way cross… More

The Hype! Agency Named 2019 Best Full-Service Event Staffing Company by US Business News

The United States, 2019 – US Business News announces the winners of the 2019 Business Elite Awards. The US has been a dominating pace-setter in the modern business world for several decades.  Throughout this time – and for the foreseeable future – businesses across the nation have been innovating and driving best practices in every industry,… More

#TalentTipTuesday – Preparing for Tax Time

Tax season officially kicks off this month and if you haven’t started thinking about preparing your taxes yet, remember that it’s always a good idea to start sooner than later! As a temporary, part-time employee of The Hype! Agency you will be receiving a W-2 Form after today, January 14, 2020. If your mailing address… More

Closing Out 2019 – Letter from the CEO

To our employees, clients and staff in the field,   “A time to say goodbye and a time to say hello. A time to bid farewell and a time to look forward. A time to let go and a time to learn new things, that is what happens when the New Year rings in.”- Catherine… More

2019 Experiential Trends

Looking back at 2019, Hype! and Hype!’s Brand Ambassadors were apart of some of the most memorable and successful experiential marketing campaigns around the US! Memorable experiences bring people and brands together in authentic ways. In today’s world, that means face-to-face engagements that truly move audiences to react, remember and respond in real-time. The wild… More

Program Spotlight: Lifetime’s Holiday Kickoff

A few weeks back, Hype! partnered with Civic Entertainment Group to help Lifetime kick off its love for the holiday season with a Santa’s Workshop ribbon cutting ceremony! Talent from the Lifetime channel attended the ribbon cutting- surprising and posing for pictures with event attendees. The talent that were in attendance included Keshia Knight Pulliam,… More

#TalentTipTuesday: 10 Things That Require Zero Effort

  Being on time: As a Brand Ambassador being on time not only shows your employer that you respect and value their time, but that you genuinely care about the execution and success of the event. Remember early is on time and on time is late! Work Ethic: The best Brand Ambassadors take pride in… More