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LASSO Announces the Top Women in Events for 2020

In its third year, LASSO has announced its Top Women in Events for 2020 and Hype!’s CEO + Founder, Dayna Gilchrist, has been named again one of those hard-working and inspiring women! This year’s award is particularly special given that the events industry has been completely turned upside-down by COVID-19. Our fearless leader has kept… More

Signing Up with Hype! + Temporary Work During COVID-19

Are you currently furloughed or laid off? Are you looking to be considered for future, or current, temporary work with The Hype! Agency? Sign up, create a profile, and be onboarded into our system! Creating a profile and onboarding, will not affect any current unemployment benefits you may be entitled to or may be receiving.… More

Agencies Join Forces to Thank the Frontline

By Dayna Gilchrist, Founder and CEO of The Hype Agency In time of crisis, humanity is stronger than ever. There was no shortage of help between the partners and brands to get involved. We received over 40,000 donated samples of product from our brand partners within 1 week of outreach and more brands are interested… More

How to re-enter the event environment when events and businesses reopen…

Written By: Dayna Gilchrist In preparation for the post-COVID recovery, we are working internally and with our partners to develop safety standards and protocols to ensure consumers and brand ambassadors feel safe returning to events.   Planning Considerations Continuously monitoring state guidelines and restrictions as we enter into the next phase. States and counties will… More

Reaffirming the Importance of Human Connection

Written By: Dayna Gilchrist As we come up to nearly 60 days of stay at home orders, I wanted to reflect on where we are now. Being at home for the last 2 months has given me a lot of time to reflect and prepare for what is to come in the next few months.… More

May Hype! Happenings

May is officially here, and typically we’d be gearing up for a very busy summer season of festivals, tours, street teams, you name it! Instead, we are still at home with the uncertainty of when we can all be together again and what that new normal will look like. We encourage you to use this… More

Staffing Roundup: 2020 NBA All-Star Weekend in Chicago

NBA All-Star weekend in Chicago not only brought out sports enthusiasts but also fashion moguls whose own personal style are brought together by apparel brands and sports alike! Although the All-Star Game is the main attraction of the weekend, brands came out kicking with experiential spaces to celebrate the big game! These interactive and intimate… More

Verizon’s 5G Stadium – Super Bowl LIV Brand Experience

As our team is getting ready for another successful weekend in Miami Beach with the Capital One South Beach Wine + Food Festival, let’s take a look back at one of the biggest events of the year- Super Bowl LIV! This year, Super Bowl was back in Miami to complete its 11th year of hosting.  Between… More

5th Annual #PromoLoveStory

WOW- as I sit here preparing to announce the winner of this year’s #PromoLoveStory and I cannot believe it is Hype’s FIFTH year of holding this contest. Each and every year we love reading how the experiential industry has somehow brought love into the lives of our Brand Ambassadors. This year, in particular, we actually… More

What DO you do?

From the desk of Dayna Gilchrist, Hype! CEO & Founder –   This month my youngest turned 7 years old and last week at dinner while we were all talking about our days, he took command of the conversation and said to the table (looking right at me), “not that I think you don’t do… More