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THE HYPE! AGENCY WINS CLEARLYRATED’S 2019 BEST OF STAFFING® TALENT DIAMOND AWARD

Diamond Award winners won the Best of Staffing Award for at least 5 years in a row, consistently earning industry-leading satisfaction scores from their employees and staff.   SALEM, NEW HAMPSHIRE – FEBRUARY 7, 2019 – The Hype! Agency, a leading experiential marketing and promotional staffing agency is extremely proud to announce that they have earned… More

2nd Annual Women In Events Roundtable

Last April, Hype! teamed up with Event Marketer magazine to co-host the 2nd Annual Women in Events Agency Roundtable. Joined by seven of the experiential industry’s top female agency executives, the women shared anecdotes and personal stories of what they have learned on their way to the highest reaches of their agencies. We discussed what skills and talents… More

#TalentTipTuesday – Super Bowl Staff Travel Tips

12 days until kick off for Super Bowl LIII!! Who do you think will be walking away as the new Super Bowl champs, the Los Angeles Rams or the New England Patriots?!   This is an exciting year for us, not only because this will be Hype’s fifth consecutive year traveling out to the Super… More

2019 Trend Predictions and Preparations

From the desk of Dayna Gilchrist   Are you excited for another year of big ideas and brand activations? We are! And the great news is- the experiences are set to get even better! Experiential marketing has been climbing to the top of the brand-world totem pole for a few years now and shows no… More

Anacin Holiday Blitz

Holiday helpers aka Hype’s Brand Ambassadors helped Anacin keep New Yorkers happy and headache free this past holiday season during a two-day #FeelBetterFast blitz in major NYC hotspots!  Anacin, the fast-acting pain relief that is enhanced with caffeine, has been around since 1930 but often overshadowed by brands such as Advil & Tylenol. Hype’s Brand… More

Work it Wednesday- 2018 Round Up!

As we are closing out 2018, we are reflecting on all the fun and amazing events we staffed and talent we worked with! 2018 was non-stop busy from the first week in January until the last weeks of December! 2018 brought an array of new clients but also continued business of loyal and valued agency… More

Hype! Holiday Roundup

From the desk of Dayna Gilchrist- The holiday parties have begun, the Christmas music is playing on the speakers at the office, and we are all feeling the nostalgia of this time of the year. I thought I would reflect on some of my favorite holiday programs through the years!   25 DAYS OF CHRISTMAS… More

a “smart” tour

This past fall, smartwater launched a west coast tour to introduce their new products under the smartwater pH line – smartwater alkaline and smartwater antioxidant. The West Coast tour launch will be a mobile 26ft airstream that will feature both new products and the occasions in which they best fit into the smartwater consumer’s life.… More

Specialty Staff to Make a Splash

A few weeks back we posted about vitaminwater’s “Brandon’s World” PR Stunt in Boston, so this week we’re sharing another promotional parody that activated in November: Kiwi-Strawberry University. This activation was all about reaching out to “originality seekers” – people who are all about breaking the status quo and exploring things that are “left of… More

Random Acts of Kindness

World Kindness Day is celebrated annually on 13th November. On this day, participants attempt to make the world a better place by celebrating and promoting good deeds and pledging acts of kindness. In honor of World Kindness Day, we’re taking a look back at one of our favorite experiential campaigns that we had the pleasure of… More