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Program Spotlight: Summer 2017 Puffins Sampling Tour

This past summer Hype! had partnered with Post Consumer Brands to promote Barbara’s Puffins cereal by offering peanut butter Puffins cereal samples. Barbara’s products are all Non-GMO Project Verified and uses 100% recycled materials and earth-friendly inks in their cereal boxes making it a healthy product that tastes great! The overall goal of this activation… More


WE ARE EXCITED TO ANNOUNCE…… OUR BELOVED FALL INTERN, ALEX LAPRADE WILL BE STAYING ON WITH US FULL TIME IN 2018!!!  Starting in January 2018, Alex will be returning to Hype as an Assistant Activation Specialist! We are thrilled she is joining the family (officially). Alex started with us in August and jumped right in… More

Program Spotlight: Michael’s Tree Farm

The Hype! Agency just recently partnered with Periscope and Michael’s Craft Store, a retail chain that offers a wide variety of arts and crafts supplies as well as home décor.  This pop-up style activation was located on the sidewalk directly across from the NYC Michaels store at 675 6th Avenue. Hype’s purpose for this program,… More

#TalentTipTuesday – Wrapping Up 2017

Its crazy to think that we would even be mentioning tax time this early, but when you’re in the promo industry now is the best time to get your finances buttoned up before the hustle and bustle of the busy holiday season! This week’s #TalentTipTuesday helps you wrap up your year to make tax time… More

Experiential Marketing & the Holiday Season

Each year, it seems like the holiday season hits us full force the second the clock turns midnight on Halloween! (Cue the Christmas music) Instantly we are flooded with holiday toy commercials, jolly radio ads and decked out department stores. And while this is the time for traditional marketing campaigns to take over- it is… More

#InternDiaries- Entry 2- Week 8

From the desk of Alex LaPrade- Hype EC Fall Intern: I have now reached the middle of my internship and it really surprises me just how fast time has gone by. My time spent here at Hype has been influential, fast-paced, and exciting. The internship program here is truly unlike any other! The #EatLivelyTour that… More

Program Spotlight: Following Filippo Tour

This summer, Hype partnered with Legacy Marketing to provide Brand Ambassador staff for the “Following Filippo” tour with Filippo Berio. The Following Filippo Tour commemorated Filippo Berio’s 150th Anniversary by increasing their brand awareness in five markets across the country. From July through August, the tour stopped through Seattle, San Francisco, Austin, Nashville, and wrapped… More

#TheInternDiaries – Entry 1- Week 5

From the desk of Alex LaPrade- Hype EC Fall Intern: Hello everyone! My name is Alex LaPrade and I am The Hype! Agency’s newest marketing intern. I can’t believe I’m already in my fifth week here at Hype! Time has been flying by and I have been fortunate enough to learn and experience a lot… More

The Importance of Face to Face Training

  In today’s age, the world we live in relies on technology to survive. We use technology to keep track of schedules, stay in communication, hold training calls, capture data, pay bills, and more. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face… More

Program Spotlight: Rally HealthFest NYC 2017

  Hype recently partnered with Rally Health, a developer of online and mobile tools that provide people with the resources, information and communities they need to make better decisions about their health, to staff and execute their New York City event with Kevin Hart to encourage people to make health a priority! The goal of the NYC… More