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#InternDiaries – Back for Round 2

She’s baaack!!! We are SO excited to have Makayla back at Hype East Coast for a second Summer as our intern! See what she’s been up to over this past year:   From the desk of Makayla- Life since last summer at Hype! has flown by! I had a busy junior year at Roger Williams… More


Program Spotlight: Blue Bunny Ice Cream @ Camp Redbook

4th of July isn’t just a day to BBQ and watch fireworks – it’s a day for FREE ICE CREAM! On July 4th, 2017 Blue Bunny partnered with Camp Redbook at Fair St. Louis to cool off crowds with free samples of their Mini Swirls ice cream. The Camp Redbook tent was positioned near an… More


#TheInternDiaries – Week 5 & 6

From the desk of Alyssa Week 5 I was off in Lake Havasu for a family vacation. I missed being in the office but still loved the free time I had. My week back was a bit slow on events going on but I was still learning so much!! I learned a lot of administrative… More


5 Reasons You’re Getting Booked

What better way to start the day than with a confirmed booking email in your inbox? If you’re consistently getting booked on gigs, chances are it’s not just a coincidence – you’re probably doing something(s) right! The promo industry is competitive and building a strong rapport often makes all the difference.   If you’re wondering… More



Tamara started with us as an Assistant Activation Specialist here at HYPE! and has accomplished so much in a short period. Working with programs, big and small- she has gained the experience she needs to continue to grow here at Hype and further her career with us. She is great at interviews and identifying the… More


#TheInternDiaries – Week 3 & 4

From the desk of Alyssa   Week 3: June 6th-June 7th This week I continued to work on our USGA Open program. I learned a lot in this short week, and did some more training with Ryane, Hype’s Director of Activations. I worked a lot with our internal staffing database and Hype’s online on-boarding system. I have felt… More


All We Do is Win! Championship Promotions & All-Star Brand Ambassadors

With the Pittsburgh Penguins’ recent Stanley Cup Win, Hype took some time to reflect on all the “wins” our brand ambassador teams have been a part of. Which begs to ask the question: Is it a coincidence that our teams just so happen to activate throughout the seasons of championship winners? I think not! Let’s… More


#TheInternDiaries – Week 1 & 2 on the West Coast

From the desk of Alyssa (West Coast Intern)   FIRST WEEK!!!  May 23- May 25, 2017 My first day at The Hype, I was pretty nervous and didn’t know what to expect. I came in and was immediately greeted by Drew and Seanna who had great energy and instantly made me feel welcomed. I became… More


#TheInternDiaries – West Coast Intern Spotlight: Alyssa

Each summer The Hype! Agency offers an extensive internship program that doesn’t compare to any preconceived notions you may have about internships. From day 1, our interns do a deep (swan) dive right into the wild world of experiential marketing and live events. Our first intern of the summer, Alyssa, has settled right into our… More

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2017 Experiential Marketing Summit Roundup

May 3rd-5th was the annual EM Summit produced by Event Marketer.  Hype attended and was a sponsor of the event, so I thought I would share some of my learnings. Every year Event Marketer puts on the ultimate training conference on the ultimate marketing discipline: Experiential Marketing. It is an opportunity to soak in a… More