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#TalentTipTuesday – Preparing for Tax Time

Tax season officially kicks off this month and if you haven’t started thinking about preparing your taxes yet, remember that it’s always a good idea to start sooner than later! As a temporary, part-time employee of The Hype! Agency you will be receiving a W-2 Form after today, January 14, 2020. If your mailing address… More

Closing Out 2019 – Letter from the CEO

To our employees, clients and staff in the field,   “A time to say goodbye and a time to say hello. A time to bid farewell and a time to look forward. A time to let go and a time to learn new things, that is what happens when the New Year rings in.”- Catherine… More

2019 Experiential Trends

Looking back at 2019, Hype! and Hype!’s Brand Ambassadors were apart of some of the most memorable and successful experiential marketing campaigns around the US! Memorable experiences bring people and brands together in authentic ways. In today’s world, that means face-to-face engagements that truly move audiences to react, remember and respond in real-time. The wild… More

Program Spotlight: Lifetime’s Holiday Kickoff

A few weeks back, Hype! partnered with Civic Entertainment Group to help Lifetime kick off its love for the holiday season with a Santa’s Workshop ribbon cutting ceremony! Talent from the Lifetime channel attended the ribbon cutting- surprising and posing for pictures with event attendees. The talent that were in attendance included Keshia Knight Pulliam,… More

#TalentTipTuesday: 10 Things That Require Zero Effort

  Being on time: As a Brand Ambassador being on time not only shows your employer that you respect and value their time, but that you genuinely care about the execution and success of the event. Remember early is on time and on time is late! Work Ethic: The best Brand Ambassadors take pride in… More

Setting Up Staff for Success & Identifying the Right Event Staff

An event can be designed and built out perfectly, but the execution of the event is heavily based on the performance of the Brand Ambassadors and staff onsite. (Here’s where Hype! comes in)   Hype!’s team of Activation Specialists take a great deal of time and consideration during the screening and interview process when searching… More

Reputation is Key!

From the desk of Dayna Gilchrist- There is a well-known quote that states: “Your reputation precedes you” and this phrase is usually followed by opportunities, investments and partnerships. That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you and invest in… More

Super Bowl LIV Staffing

Staffing for the Biggest Events in Experiential Marketing: When it comes to Super Bowl, Event Marketers know there is MUCH more than football to experience in the weeks, days and hours leading up to the big game! The world’s biggest and hottest brands are in one place promoting their products and services, and creating lasting impressions with their… More

Making an Event Instagrammable

As social media continues to grow, so does the desire for people to put out creative, “stop- scrolling” type content on their pages. Experiential Marketing already gives a brand the one-up from traditional marketing by giving the consumers the ability to touch, interact and test a product, but by using your experience as content you… More

Program Spotlight: Mrs. Meyer’s Rose Bowl Parade

In honor of #ThrowbackThursday and with 81 days left in the year, we’re revisiting one of our favorite events that kicked off 2019! To ring in the New Year, Mrs. Meyer’s Clean Day participated in the nationally televised Rose Bowl Parade. With their Garden Fresh theme, the float brought home the win for “most outstanding… More