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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

03/05/25
Festival Season Success: Why Your Choice of Staffing Partner Matters

As the excitement of festival season ramps up, event organizers are gearing up for unforgettable experiences. However, the success of these events hinges on more than just great lineups and…

02/26/25
Staffing Success at Holman Group’s 100-Year Anniversary Celebrations

A Century of Success Celebrated Nationwide The Holman Group, a family-owned company, marked an incredible milestone with their 100-year anniversary. Their agency partner sought to create exceptional events across multiple…

02/20/25
Successful Execution of the Ninja Turtles X Puma Collaboration Event at All-Star in San Francisco

The Ninja Turtles X Puma collaboration event was a tremendous success, surpassing expectations at both the Puma Global pop-up activation and the Puma North America Footlocker location in San Francisco.…

02/18/25
Running an Agency Fueled by Passion: How Hype Stands Out

At The Hype Agency, we don’t just run an event staffing agency—we live and breathe experiential marketing. From the very first conversation with a client to the final wrap-up report,…

02/18/25
Hype Brings the Scream to Yasso’s Ice Cream Dream Tour

From May 13 to June 18, we hit the streets of NYC, Boston, Philadelphia, Denver, and Chicago. In each city, we didn’t just show up – we made a statement.…

02/13/25
The Power of Human Touch: Why Brand Ambassadors and Live Activations Matter in Modern Marketing

In today’s digital-first world, where screens dominate our interactions and algorithms curate our experiences, it’s easy to forget the irreplaceable value of human connection. As marketers, we’re constantly seeking ways…

02/12/25
Elevate Your Festival Presence with Hype as Your Full-Service Staffing & Execution Partner

As festival season approaches, are you ready to make your brand the talk of the event? At Hype, we’ve mastered the art of bringing to life unforgettable festival experiences, and…

02/11/25
Hype’s T-Mobile Festival Activations: Powering Unforgettable Experiences

Over the years, The Hype Agency has been the driving force behind T-Mobile’s electrifying presence at some of the nation’s most iconic music festivals. Our staffing partnership has brought the…

02/07/25
Hype’s Expertise Shines at South Beach Wine & Food Festival

As we gear up for another exciting South Beach Wine & Food Festival later this month, I can’t help but reflect on our incredible partnership with Capital One at previous…