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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

01/21/25
Throwback to Super Bowl LIV in 2020!

Throwback to Super Bowl LIV in 2020! Can you believe it’s been 5 years since we rocked Miami? With only 2 weeks until Super Bowl LIX, let’s reminisce about one…

01/20/25
Hype Delivers Exceptional Staffing for Nike Jordan’s Parlor 23

At Hype, we pride ourselves on being the go-to staffing partner for high-profile brand activations. Looking back at our collaboration with our agency partner and Nike Jordan for their Parlor…

01/17/25
Subway’s Signature Sandwich Experience: A Touchdown at Super Bowl LVI

Imagine stepping into a room where your favorite Subway sandwich comes to life in ways you never thought possible. That’s exactly what “The Vault” brought! This immersive experience featured: LED…

01/16/25
From Coast to Coast: How Verizon and Hype Delivered Interactive Activations That Engaged Thousands

Verizon established a strong interactive presence at events and retail locations from coast to coast and everywhere in between, engaging & informing consumers about My Plan & 5G Home Internet.…

01/15/25
What 2024 Taught Us

Hard Decisions Lead to Better Opportunities: In 2023, we faced decisions that weren’t easy—whether it was choosing the right partnerships, restructuring processes, or saying no when it wasn’t the right fit.…

01/15/25
Hype’s Streamlined Staffing Across 13 Key Markets: Elevating the Uniform Experience for United Airlines

A Tailored Approach to Employee Satisfaction United Airlines recently took an exciting step forward by introducing a new uniform program for its pilots and flight attendants. To ensure a smooth…

01/14/25
Hype’s 2024 Coca-Cola Sampling Programs: A Year of Refreshing Success

In 2024, Hype had the pleasure of staffing over 20 Coca-Cola sampling programs across the United States. From one-day events to long-running activations, our teams brought the refreshing taste of…

01/13/25
Red Bull Formula 1 Las Vegas Grand Prix Hospitality

Red Bull aimed to deliver an elevated hospitality experience at the Formula 1 Las Vegas Grand Prix, showcasing their brand to key stakeholders including business leaders, partners, athletes, celebrities, and…

01/10/25
Hype Elevates Nike Well Collective Launch with Versatile Athletic Ambassadors

Hype partnered with Nike to bring the innovative Nike Well Collective to life, showcasing our ability to provide multifaceted athletic ambassadors who embody the essence of the Nike brand while…