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News and Views

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From company updates and experiential trends to our random thoughts- check out what we have to say!

02/20/25
Successful Execution of the Ninja Turtles X Puma Collaboration Event at All-Star in San Francisco

The Ninja Turtles X Puma collaboration event was a tremendous success, surpassing expectations at both the Puma Global pop-up activation and the Puma North America Footlocker location in San Francisco.…

02/18/25
Hype Brings the Scream to Yasso’s Ice Cream Dream Tour

From May 13 to June 18, we hit the streets of NYC, Boston, Philadelphia, Denver, and Chicago. In each city, we didn’t just show up – we made a statement.…

02/13/25
The Power of Human Touch: Why Brand Ambassadors and Live Activations Matter in Modern Marketing

In today’s digital-first world, where screens dominate our interactions and algorithms curate our experiences, it’s easy to forget the irreplaceable value of human connection. As marketers, we’re constantly seeking ways…

02/12/25
Elevate Your Festival Presence with Hype as Your Full-Service Staffing & Execution Partner

As festival season approaches, are you ready to make your brand the talk of the event? At Hype, we’ve mastered the art of bringing to life unforgettable festival experiences, and…

02/11/25
Hype’s T-Mobile Festival Activations: Powering Unforgettable Experiences

Over the years, The Hype Agency has been the driving force behind T-Mobile’s electrifying presence at some of the nation’s most iconic music festivals. Our staffing partnership has brought the…

02/07/25
Hype’s Expertise Shines at South Beach Wine & Food Festival

As we gear up for another exciting South Beach Wine & Food Festival later this month, I can’t help but reflect on our incredible partnership with Capital One at previous…

02/06/25
Unlocking Excitement: Hype’s Stellar Performance at the Pepsi Vault Super Bowl Experience

As we gear up for another thrilling Super Bowl, let’s take a moment to revisit one of last year’s most electrifying activations – the Pepsi Vault Super Bowl Experience in…

02/03/25
February Guide to Experiential 2025: Your Ultimate Event Activation Roadmap

As we dive into the heart of 2025’s event season, The Hype Agency is thrilled to present our February Guide to Experiential. We’re gearing up for an exhilarating month filled…

01/22/25
Excitement at Events: Hype & Happi’s Unique Approach to Cannabis-Infused Beverages

At Hype, we pride ourselves on our ability to provide top-notch staffing solutions and flawless execution for our clients’ marketing campaigns. Our collaboration with Happi, a cannabis-infused beverage brand, showcases…