The Ninja Turtles X Puma collaboration event was a tremendous success, surpassing expectations at both the Puma Global pop-up activation and the Puma North America Footlocker location in San Francisco. With large crowds and high engagement, the event was designed to promote the collection while offering a memorable experience for attendees.

Event Objectives

•Create an engaging atmosphere to promote the Ninja Turtles X Puma collaboration.

•Raise awareness through interactive elements and exclusive photo opportunities.

•Ensure seamless execution and manage crowd flow effectively.

•Enhance brand visibility and engagement through giveaways and displays.

Event Highlights

•The event featured:

•Interactive displays that captivated attendees.

•Exclusive photo ops and giveaways to boost engagement.

•Efficient management of crowd flow, ensuring a positive experience.

Staffing Overview

•The staffing team was instrumental to the event’s success, providing:

•Puma Global Activation: 2 Team Leads, 6 Brand Ambassadors, and 1 Onsite Backup BA, working 10-hour days with a 4-hour training session.

•Puma North America Activation: 1 Team Lead, 3 Brand Ambassadors, and 1 Onsite Backup BA, who worked 13.5-hour days with 1 full day of training.

The staff were thoroughly trained to handle crowd management and enhance attendee engagement, ensuring smooth event operations.

“Both locations and all BAs have been wonderful to work with. Good feedback for all of them! Meg was always timely and helpful as a leader for the team. I wanted to specifically call out La Tigre. Her leadership in the Pizzeria space was vital to making sure we stayed on top of everything back of house: she was organized, made sure we were always safe with the food handling, and lead her team to success. From a front of house perceptive, she was AMAZING! The client loved her energy and interactions with guests. She was definitely the MVP of the weekend.” Marion, Associate Project Manager

Hype’s staffing capabilities played a crucial role in making the Ninja Turtles X Puma collaboration event a resounding success. By tailoring their team to meet the demands of an enthusiastic crowd, they ensured a well-organized, engaging experience that showcased the collection and enhanced brand visibility. This event reflects Hype’s commitment to delivering memorable activations through strategic staffing and seamless operations.