From May 13 to June 18, we hit the streets of NYC, Boston, Philadelphia, Denver, and Chicago. In each city, we didn’t just show up – we made a statement. We created experiences that people couldn’t stop talking about, maximized engagement in every market, and educated consumers about why Yasso isn’t just another frozen treat, but a lifestyle choice they can feel good about.

Picture this: Two eye-catching vehicles rolling into town, bringing with them the promise of delicious frozen treats and a whole lot of fun. That’s exactly what Hype delivered for Yasso’s mobile tour across five major cities. From the bustling streets of NYC to the windy city of Chicago, we helped Yasso create unforgettable moments and turn curious onlookers into devoted fans.

This tour had quite the showstopper – an innovative ‘scream booth’ that had people literally screaming for ice cream! This interactive element was designed to evoke joy and excitement, and it did just that. Imagine the looks on people’s faces as they stepped into the booth, ready to let out their best ice cream-induced yell. It was a blast!

Now, let’s talk about the real MVPs of this tour – our incredible staff. In each city, we had a dream team ready to make magic happen. Leading the charge were our rockstar tour managers, handpicked by the Hype team to ensure Yasso was represented in the best light possible. These folks weren’t just managing the tour; they were living and breathing the Yasso brand.

Supporting our tour managers were three local brand ambassadors in each market. These enthusiastic individuals were more than just pretty faces handing out samples. They were certified food handlers, armed with knowledge about Yasso’s nutritional benefits and ready to engage with attendees in meaningful conversations. From explaining why Yasso’s frozen yogurt is a guilt-free treat to suggesting the perfect flavor based on individual preferences, these ambassadors were the heart and soul of the tour.

But wait, there’s more! Our tour manager and assistant manager weren’t just there to oversee operations. They were hands-on, driving the vehicles from one exciting location to the next, ensuring every stop was as smooth as Yasso’s creamy frozen yogurt.

The result? A tour that not only met but exceeded expectations. We created buzz, we created memories, and most importantly, we created new Yasso fans. That’s the Hype difference – we don’t just staff events, we bring brands to life.

“I just wanted to re-iterate my appreciation for your help on this program – all of the staff secured were top-notch. Based on my first-hand interactions with the few I met, along with feedback from various stakeholders that were on-site, they clearly made a positive impact on our activations. Can’t wait for our next rodeo!” – Jeff, Sr. Client Engagement Manager, Inspira 

So, the next time you’re craving a cool treat on a hot day, remember Yasso. And remember that behind great brands are great experiences, and behind those experiences is a team that knows how to bring the hype. That’s us – always ready to scream (booth) and shout about the brands we love!