At Hype, we pride ourselves on our ability to provide top-notch staffing solutions and flawless execution for our clients’ marketing campaigns. Our collaboration with Happi, a cannabis-infused beverage brand, showcases our expertise in bringing innovative concepts to life through strategic staffing and meticulous planning.
Our thorough interview process ensured we selected the ideal Brand Ambassadors for this unique campaign. We sought out reliable, outgoing, and well-spoken individuals who could genuinely connect with Happi’s target audience. Our team’s experience with various beverage brands, including alcohol, energy drinks, and mocktails, set the stage for success.
We strategically placed our Brand Ambassadors at key locations across multiple states:
• Michigan: Art fairs in Birmingham, Ann Arbor, and Ferndale
• Tennessee: Nashville Rose Festival
• Illinois: Bars, restaurants, liquor, and specialty food stores
• Minnesota: Various Top Ten Liquor Store locations
Our Brand Ambassadors excelled in their roles, effectively:
• Leveraging the eye-catching Happi Camper to create buzz and capture shareable moments
• Distributing samples and providing comprehensive product information
• Delivering key talking points about Happi’s unique features
• Tracking and reporting crucial event metrics
The campaign was a resounding success, with overwhelmingly positive feedback from consumers. Our team’s ability to engage with the target audience – including health-conscious women, those seeking alternatives to traditional alcohol, and consumers interested in mindful drinking trends – proved invaluable.
For brands looking to make a significant impact in their market, Hype offers the expertise, experience, and execution needed to turn creative concepts into successful realities.