Verizon established a strong interactive presence at events and retail locations from coast to coast and everywhere in between, engaging & informing consumers about My Plan & 5G Home Internet. Hype worked with the Verizon retail teams and Verizon Step Van at various events, stadiums & retail locations to generate leads with QR codes, assist with interactive games, hand out flyers & giveaways, take pictures and interact with consumers while sharing key messaging and promotions.

STAFFING OVERVIEW:

• Dynamic Staffing: Our passionate and tech-savvy Brand Ambassadors (BAs) brought unmatched energy and enthusiasm to each activation.
• Tailored Duties: From managing lines to assisting with games, distributing flyers, and capturing fun moments at photo ops—including during celebrity appearances—our BAs wore many hats to ensure seamless activations.
• Bilingual Support: Recognizing the importance of diversity, we staffed bilingual (Spanish/English) talent where needed.
• Custom Training: Each activation featured tailored training materials, aligning with the market, location, and event type.
• Flexible Teams: Staffing ranged from 1-10 BAs, with an appointed lead for larger groups to guarantee smooth execution.

Where We Showed Up:

Football Stadiums | Parades | Art Festivals | Fairs | Car Shows | Surf Competitions | Retail Stores… and so much more!

From Florida to California, Washington DC to Texas, and everywhere in between—this program has spanned 300+ days (and counting)!

By the Numbers:

300 Days of Activation

32 States Activated

4,236 Hours of Activation