Over the years, The Hype Agency has been the driving force behind T-Mobile’s electrifying presence at some of the nation’s most iconic music festivals. Our staffing partnership has brought the magic of Club Magenta to festivals like Stagecoach, Watershed, Lollapalooza, Electric Zoo, and Austin City Limits, creating a premiere viewing area that’s become a festival favorite.

Our high-energy, resilient brand ambassadors are at the heart of these successful activations. These rockstars of the event world are handpicked for their ability to thrive in the intense festival environment. With experience in high-profile activations and a knack for staying energized through long, demanding hours, our team ensures that Club Magenta remains a vibrant hub throughout the events.

Each festival brings its own unique flavor to Club Magenta:

Lollapalooza in Chicago saw our team of 10 (1 lead and 9 brand ambassadors) engaging guests with Lolla Trivia Nights, managing photo ops, and keeping devices charged. The food and beverage area became a popular spot for festival-goers to refuel and relax.

At Electric Zoo in NYC, our equally robust team added a personal touch with custom Kandi bracelets, perfect for the EDM crowd. They also facilitated surveys and an exclusive one-hour artist meet and greet, creating unforgettable moments for T-Mobile customers.

Austin City Limits took things up with a larger team of 12. Here, Club Magenta featured a bar with specialty food, private bathrooms (a true festival luxury!), and fun additions like lawn games and a misting station to beat the Texas heat. The customizable phone cases were a hit, and lucky guests even got side-stage access for an up-close music experience.

Across all events, our staff expertly managed charging stations, photo ops, and various VIP experiences, ensuring that T-Mobile customers felt truly valued. Their ability to maintain high energy and deliver exceptional service, even in challenging conditions, has been key to the success of these activations.

At Hype, we’re proud of our track record in staffing these major T-Mobile activations. Our team’s expertise in festival environments, combined with their stamina and people skills, has consistently delivered experiences that resonate with attendees and elevate T-Mobile’s brand presence. From Indio CA to The Gorge in Washington, Chicago to New York to Austin, we’ve shown that when it comes to creating memorable festival experiences, Hype delivers!