Austin City Limits came and went in the blink of an eye this year! But this two-weekend festival didn’t disappoint. With the expanding festival grounds and increasing amount of brand activations, there was something for everyone around Austin. In partnership with CSM, Hype! staffed the smartwater activation around the festival that provided attendees with “a smarter way to do ACL”. Smartwater provided tools and tips to survive the festival madness, from product samples to free rides to the festival, plus inside tips to the best local spots around Austin.
If you were lucky enough to spot a smartwater pedicab then you were able to score a ride to the festival and a festival survival kit! If you hit up The Picnic, then you would’ve seen the smartwater airstream- equipped with an interactive wall and virtual reality lounge. Hype’s staff distributed samples and educated consumers on smartwater alkaline and smartwater antioxidant. Between the two weekends, the brand ambassador staff gave out close to one thousand cases of smartwater!