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LA28: The World Is Coming to Los Angeles. Is Your Brand Ready?

The 2028 Olympic and Paralympic Games will bring athletes, fans, media, sponsors, and brands from around the world to Southern California. With millions of consumer touchpoints happening inside and outside official venues, the opportunity to create meaningful brand experiences will be enormous.

The Hype Agency provides experienced brand ambassadors, event staff, hospitality teams, field managers, and experiential support to help brands show up professionally and make every interaction count.

Start Planning for LA28

Why The Hype Agency?

Built for High-Visibility, High-Stakes Events

20+ Years of Experience
Hype has supported large-scale sporting events, festivals, tours, hospitality programs, and nationwide activations since 2006.

Local Recruiting Power
Our proprietary talent database and talent app allows us to recruit locally while managing complex programs through one centralized team. We have the strongest talent pool in the Los Angeles market to choose from!

Multilingual and Multicultural Talent
We can build teams that authentically connect with international visitors and diverse communities.

Proven Sports Experience
This is where I’d include logos or case-study links from FIFA, U.S. Soccer, Super Bowl, U.S. Open, NBA All-Star, stadium, tournament, and fan-festival work where client permissions allow.

FIFA WORLD CUP CASE STUDY

LA28 Will Be Here Before You Know It

2026–2027: Strategy and Budgeting
Identify markets, activation concepts, staffing needs, and preliminary budgets.

June-Dec 2027: Recruiting and Program Development
Finalize staffing models, job descriptions, training requirements, schedules, and market leadership.

Games Time: Execution and Field Management
Deploy trained teams, manage attendance and timekeeping, provide field oversight, and deliver activation reporting

Let’s Talk LA28!

Ready when you are

Whether you are planning a sponsor activation, hospitality program, pop-up, fan experience, sampling campaign, or multi-market event, Hype can put the right people on the ground and manage every staffing detail from recruiting through reporting.

Request an LA28 Staffing Proposal
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