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This past June, NYC was buzzing over Pride weekend with vibrant colors, high vibes, and much love!! NYC Pride weekend is a time for attendees to express themselves, via clothing, attitude, and most importantly: glam. This year, Audible wanted to keep everyone looking and feeling their best by giving attendees a quick “glow-up” to enhance their existing glam to give them an oasis to refresh and hear snippets of Queer content only on Audible. Hype’s staffing strategy was to find experienced Brand Ambassadors that are allies of the LGBTQ+ community to drive energy, positivity, and excitement at the Audible Pride footprint.
In the heart of NYC, Times Square was electrifying during Pride 365. The goal of the Audible footprint provided a safe, enjoyable, and one-of-a-kind experience to attendees while promoting a collection of Audible Theater Titles. Hype’s staff assisted attendees with the “Dress Me Up in your Pride Experience” and got them excited about the activation by helping them scan QR Codes and select their glam look for the activation.