request a proposal

  • This field is for validation purposes and should be left unchanged.

844-GET-HYPE | request information

Back to College Contactless Activation

It is hard to believe that we are already in the first week of August. Usually, the summer flies by because our weeks are filled with busy event days. This summer has looked a little bit different, but Hype! is so excited to be kicking off the “back to school season” with Target!

Hype! has teamed up with X-FCTR and Target to make back to school shopping safe for the millions of college students heading back to school in the upcoming weeks. Although many things will change about the on-campus experience, making your dorm room feel like home isn’t one of them! Throughout the country in 88 college towns, you will find Hype! Brand Ambassadors rewarding customers who utilize Target’s curbside pick up option. Customers will receive a tote bag with 5-20 different back to school basics that can be found in Target’s stores. To keep everyone safe and comfortable Hype!’s Brand Ambassadors will be placing bags in the back seat or trunk of customers’ cars, making this activation contactless.


We are so excited to get back to activating and our events are following along with the “new normal”. Before staff even arrive on-site, they are trained on new health and sanitation procedures that will be included at the activation. Some of these include giving each other space, wiping down high touch points often, and washing hands every hour. Staff also complete an online wellness waiver 24-48 hours before the activation signing that they are healthy and fit to work. These are just a few of the added steps ahead of the activation day.

The day of the activation staff submits a home temperature check to their Activation Specialist showing they do not have a fever. Once onsite, the staff has added a few extra items to their typical branded T-shirt and khakis, including a branded face mask and disposable gloves. Once the activation is underway there are just a few key added steps to keep in mind including those new health and sanitation procedures. Keeping distance from other staff as well as the consumer and minimizing any hand to hand contact. Other than that, everything runs as usual!


So far, we have received nothing but great reviews on all the steps Hype! is taking to keep everyone safe. Comments regarding the forward-thinking on our end of each detail need to make the event a success, as well as excitement to get back out into the events world! What we continue to keep in mind is that this is a learning process for everyone and that no one has ever been through a period of time like this. But we are on the right path to executing during the “new normal”.

Ready to start planning a new activation? Reach out to Hype! and we’ll help you navigate through the proper procedures and new practices during COVID-19. From planning and staffing to execution and recapping, Hype! is there to support your team at every step!