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November 14, 2019

Setting Up Staff for Success & Identifying the Right Event Staff

An event can be designed and built out perfectly, but the execution of the event is heavily based on the performance of the Brand Ambassadors and staff onsite. (Here’s where Hype! comes in)


Hype!’s team of Activation Specialists take a great deal of time and consideration during the screening and interview process when searching for the perfect Brand Ambassador for each brand and event type. When a Brand Ambassador is passionate and aligned with the brand they are representing- the event is going to be that much more enjoyable for everyone involved!


We set our Brand Ambassador’s up for success from the moment we begin the interview process until they finish an activation and submit their timesheets. The steps Hype!’s Activation Team takes when preparing their Brand Ambassadors goes a little something like this:


  1. When interviewing a potential candidate, we call out key aspects of the activation- so the Brand Ambassador knows exactly what they are interviewing for and potentially working. For example, if the activation requires help with set up and break down and the ability to lift 50+ lbs.- we ask: is the Brand Ambassador capable and comfortable doing that? What experience do they have pertaining to that job function?
  1. After running through interviews- it’s crucial Hype!’s Activation Specialist reviews all candidates’ resumes and prior experiences to ensure we are selecting and presenting the most qualified team to our agency and brand partners!
  2. Once our Brand Ambassador team has been confirmed and locked in on Hype’s Talent Dashboard- Hype! communicates (and over-communicates) to the team to keep the job fresh in their mind, and get them excited and prepared to execute! To ensure we provide all necessary information and a seamless arrival, Hype! holds a training and pre-pro call as well as sending out final details with all necessary information.


Ready to start locking in your perfect brand team?

All it takes is a call, a quick email or even fill out our proposal request.