Early this past Spring we kicked off a long running program with Built with Chocolate Milk at Rock n Roll Marathons nationwide! Our brand ambassadors are stationed at the finish line of the marathon where they congratulate athletes on completing the race, and pass out free samples of various low fat chocolate milk brands. Examples of local brands include Deans, Shamrock Farms, Land O Lakes, PET Dairy, and more! Our brand ambassadors explain to racers all the benefits of drinking chocolate milk as a post-workout recovery drink because of its low-fat and high-protein characteristics! The brand ambassadors also encourage athletes to get involved with the Built with Chocolate Milk campaign by visiting the website and follow the campaign on Facebook, Instagram and Twitter to receive live updates!

THE BRAND AMBASSADORS:

At each event, we supply 1 Team Lead and 1 Brand Ambassador who hand out the chocolate milk to athletes and educate them about the recovery benefits of chocolate milk. In addition, the Team Lead captures photos and takes down notes on consumer comments and number of samples distributed.

WHERE:

Rock n Roll Marathon

Washington DC March 12^th

Dallas                    March 20^th

San Francisco      April 3^rd

Raleigh                    April 10^th

Nashville                April 30^th

San Diego              June 5^th

Seattle                     June 18^th

Chicago                  July 17^th

Virginia Beach    Sept 4^th

Philly                       Sept 18^th

San Jose                  October 2^nd

Brooklyn                October 8^th

St. Louis                 October 16^th

Denver                    October 16^th

Los Angeles           October 30^th

Savannah               November 4^th

Las Vegas                November 13^th

San Antonio         December 4^th

RESULT/CONCLUSION:

At each race, our booth is always one of the most packed areas- with athletes looking for an AWESOME recovery drink! Our BA’s have been doing an incredible job of educating participants about this post-workout drink and our activations have generated a ton of positive feedback across social media! We’re looking forward to continuing to spread the chocolate milk love this fall and winter at more upcoming Rock n Roll races!

TO SEE MORE ON THE TOUR:

www.builtwithchocolatemilk.com

www.facebook.com/builtwithchocolatemilk

Twitter @chocolate_milk

Instagram @builtwithchocolatemilk