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July 21, 2016

Program Spotlight: AwesomeOn – Pay it Forward Campaign

Over the last few months, our Los Angeles Brand Ambassadors have been executing “random acts of kindness” in promotion of the AwesomeOn campaign to promote the Community of Valencia. The AwesomeOn campaign is all about the  “pay it forward” concept in and around the community and passing on awesome-ness!


Our brand ambassadors achieved this by hitting local coffee shops, ice cream parlors, grocery stores, and farmer’s markets to pay it forward by picking up tabs and handing out freebies as a random act of kindness! Our team of Brand Ambassadors are energetic and engaging with consumers while informing them about the wonderful Valencia Community.


As a result, our brand ambassadors have been able to pass along kindness and surprise and delight hundreds of consumers in and around Santa Clarita, CA. Check out the video snippet of our Whole Foods team, surprising and delighting consumers with free, fresh fruit!