Walmart asked the question, “How do we capture the magic of trick o’ treating on Halloween now that COVID-19 has changed that reality”? Their answer – SPOOKY STREET! By creating decorative, socially-distant, spooky houses families were able to walk down Spooky Street and experience a safe way to trick or treat this year. Trick or treaters were met by our team of ghoulish and fun brand ambassadors who each inhabited a themed house. Staff created a persona for each character and our families had the chance to meet our mad scientists, vampires, witches, scarecrows, ninjas, and of course, the prince and princess!
Following a set path, the kids enjoyed a contained experience with their families. Individually themed/designed doors along each side of the street created small scenes inspired by recognizable classic Halloween costumes. Children arrived at each door and yelled “Trick or Treat” to get the door to open, keeping it a completely contactless experience. Behind each door, our team of costumed brand ambassadors handed out candy to the children. The open-air footprint consisted of eight houses. Each “house” was represented by a themed door and each door was kept socially distant from the others by dividers made to look like white picket fences, iron gates, or even grassy hedges.
To follow the Covid-19 guidelines, consumers were asked to purchase their tickets online. Upon arrival to the event, consumers brought their online QR code to the box office tent to be redeemed. Once checked in, event staff would guide families through Spooky Street and trick or treaters would wait their turn to get candy at one of our ghoulish houses.
Our staffing strategy for this program included overstaff to ensure that whether we had callouts due to CV19 symptoms or concerns or to allow for proper break times that Spooky Street was fully covered throughout the entire day. Hype! staffed a total of 54 Halloween-loving brand ambassadors to responsible for a range of roles and responsibilities all while staying in character and staying CV19 safety compliant.
Prosper, TX (24 total staff)
Bentonville, AR (30 total staff)