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P&G MLS Rivals United Game

Program Overview

Together with our agency partner, Hype brought to life a 1-day high, energy experience for brand partners P&G and Hispanic Star by teaming up with the MLS for a Rivals United themed experience on game day. Hype assisted with on-site conceptualization, planning and staffing the event space secured outside the LA Galaxy’s stadium.



Activation Details

Hype’s team created the footprint items to bring this experience to life including a 11ft x 16ft custom inflatable soccer score inflatable, a custom spin wheel for prizing and a Photo Booth experience that allowed fans to extend their experience beyond the onsite activation. The staffing strategy for this experience included Hype’s on-site Producer and Production Assistants to prepare the 20×30 space along with a fully bilingual Brand Ambassador team and Emcee. Our space also had visits from LA Galaxy Alumni, Juninho and Marcelo Sarvas, as well as the Star Squad and team mascot, Cozmo.


The Result

Branded Premiums Given Away-

  • 50 soccer balls
  • 150 mini soccer balls
  • 150 hacky sacks
  • 150 baseball caps

Photobooth Social Sharing-

  • 121 photos uploaded
  • 78 share button clicks
  • 33 referred views
  • 45 direct views
  • 13 Facebook shares
  • 12 reactions
  • 127 data capture leads