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T-Mobile x Ariana Grande Tour

Program Overview

Pop superstar Ariana Grande embarked on a nationwide “Sweetener” Tour, with T-Mobile coming onboard as the official sponsor. To make their ideas come to life, T-Mobile turned to The Hype! Agency for their staffing needs. Activations varied at each tour stop but ranged from 1-3 staffed events per market:  a street team at a local retail store, a glam-station with hair and makeup artists, at the concert, and a welcome team to hand out LED light-up rings at the concert entrance and to pit ticket holders.  


Staffing Results

Hype provided staff at each of the 32 tour stops across the country, with each team consisting of at least 1 Team Lead and 4 brand ambassadors, ideally between the ages of 18-30 to match the age-range at each concert. At the end of the tour, over 28,000 rings were handed out and over 2,000 concert attendees were glammed up for their night!

  • Tech Savvy Brand Ambassadors
  • Product Marketing Specialist
  • Greeters
  • Emcees