In celebration of Air Max Day and to kick off festival season, Nike and Revolve activated Revolve’s social club in Los Angeles. Open to the public for two weekends in April, “Just Go Bigger at the Air” and “summer of festival” inspired destination had curated looks and product from both brands, including Nike’s newest innovation, the Air Max 720 and other festival essentials. The pop-up featured unique photo moments, a rooftop workout, exclusive gift with purchase, glitter makeup stations, and more!
In partnership with our client, Hype! provided a team of Nike Product Specialists and Brand Ambassadors that not only fit Revolve’s trendy style, but fully embodied the Nike lifestyle. This badass team of diverse women truly made the space come to life with their fitness-oriented, smart and bubbly personalities! From line management to product fulfillment, photo opportunity assisting to applying glitter to attendees, the team played many different roles depending on the day.
By finding true brand loyalists, Hype was able to bring our client’s idea to life and create memorable experiences for everyone at the event. Hype hand selected and trained staff that they need would embody the brand and elevate the experience for the consumers making it an event to remember!