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Florida Blue Open Enrollment Program

Program Overview

Florida Blue activated at 6 different Sergio’s locations and 8 different Sedano’s locations in Miami during Florida’s open enrollment period. Staff were paired up with select local agencies to engage with consumers. The main goal in mind: driving them to sit down with an agent to hear more about Florida Blue and sign-up for an FLB plan. The BlueMobile (food truck) and Nurse/Wellness Station was present creating a lasting impression with consumers.


Brand Ambassador Responsibilities

Hype’s Brand Ambassadors assisted in enhancing these activations by drawing shoppers to the food truck or the nurse/wellness station. Hype’s staff were fully Spanish-speaking bilingual to be able to properly communicate with the key demographic of the Miami-Dade community

  • Bilingual Brand Ambassadors
  • Product Marketing Specialist
  • Greeters

The Result

1900+ staff hours

64 days of activation

Store Foot Traffic: 19% Very Busy, 44% Moderate, 37% Very Slow

Averages per shift:

  • 198+ fliers
  • 50+ masks
  • 65 hand sanitizers
  • 56 phone wallets
  • 73 tote bags
  • 11 pens
  • 10 food vouchers