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Capital One x SOBEWFF

Program Overview

Capital One took over South Beach this year as the Official Bank and Credit Card Sponsor of the South Beach Wine and Food Festival! From February 19th – February 23rd, various chefs and special guests took to the stages for exclusive dinners, demos, and parties hosted by Capital One. Whether on the beach or at lavish restaurants on the strip, guests got to experience events like the Heineken Burger Bash, a pie-making class, and even a dinner hosted by the one and only Bobby Flay! 

Capital One
Capital One
Capital One
North Venue team

Staffing Overview

Hype’s team of 30+ Brand Ambassadors were there to help guests enjoy their experiences by assisting with registration, taking photos, distributing specialty giveaways to Capital One cardholders, and even creating some Hype! as guests and attendees arrived on the beach! The weekend wrapped with 600 total staff hours worked, 8 specialty events activated and 5 Brand Ambassador teams.

  • (2) Team Leads
  • (30) Brand Ambassadors
  • (2) Production Assistants
  • (600) Hours

The Result

Flawless execution, 100% attendance for the staff, and a very happy client!