Close

See how we are adjusting and adapting to COVID-19… Learn More

Back to All Case Studies

REFINERY29’S 29ROOMS TOUR

Program Overview

The makers of Refinery29 collaborated with visionaries and brands to bring yet another 29Rooms Experience, “The Expand Your Reality Tour” to 7 major U.S. cities. Expand Your Reality is an invitation for guests to step into a realm of abundant thinking, self expression, hands-on art making, live performances, and phone-free experiences.

Refinery29
Refinery29
Refinery29
Refinery29
Refinery29
Refinery29

Brand Ambassador Responsibilities

The team members are a key part of the 29Rooms experience, so it is important for each of them to embody what Refinery29 is all about and create a welcoming space for all attendees! Each individual BA is hand-selected based off their personality and experience and placed into a room. Each room has a different theme and Brand Ambassadors are responsible for learning their individual scripts and getting familiar with their space. In addition, they manage crowd flow, help guide guests through the experiences and assist with photo opportunities. Due to the high volume of picture taking, they are also encouraging attendees to share their photos on social media to generate more buzz.

  • Market Managers
  • Brand Ambassadors
  • Emcee
  • Greeters
  • Registration Staff

The Result by the numbers

  • 1 Market Manager // 2 Emcees // 38- 42 BAs onsite (per day)
  • 10 Consecutive days in each market// 10-13 hours shifts
  • 7 Markets: Chicago, Dallas, Atlanta, Toronto, Washington, DC, Los Angeles, & New York City  
  • Total Staff  400+ Staff 
  • Total Number of Hours Worked –  800+ Hours