request a proposal

844-GET-HYPE | request information

think of us as experiential masterminds

Our accomplished team is obsessed with details. You see, in our line of work, that’s what transforms a good event into an outstanding one. Our Managers, Producers, Directors, and Specialists are passionate about the realization and fulfillment of your message. Your vision, your promotion, is our focus, and we know how to effectuate a topnotch experiential campaign! Not sure where to start? Reach out. Request a proposal today.

leadership

hype_headshots_001_0009_DaynaGilchrist

dayna gilchrist

founder & CEO
hype_headshots_001_0002_RyaneMcManus

ryane mcmanus

director of activations
hype_headshots_001_0001_StephanieWalfield

stephanie walfield

director of marketing and senior producer

operations

Drew website pic (1)

drew masters

associate producer
hype_headshots_001_0004_LaurelKazanjian

laurel kazanjian

associate producer
fullsizeoutput_1b41

seanna iraci

activation specialist
Tamara

tamara melendez

activation specialist
FullSizeRender 3

jacy demarco

assistant activation specialist
sarah

sarah frechette

assistant activation specialist
stephanie

stephanie lafond

assistant activation specialist
FullSizeRender

frank

hype mascot & vp of business development

accounting

hype_headshots_001_0003_MaureenMootrey

maureen mootrey

controller
DianeHarb

diane harb

payroll manager
hype_headshots_001_0005_KaraBeauchamp

kara beauchamp

payroll assistant
AshleyMurray

ashley murray

accounting assistant/office manager

interns

alex

alexandra laprade

Fall Marketing Intern

dayna gilchrist

founder & CEO

Dayna’s motto is “Do what you love. Love what you do.” She lives this motto everyday. Her passion for her work is apparent to all who meet her and evident in the results she produces for her clients. And in true superwoman fashion, she somehow finds time to climb mountains, back-country ski, capture bad guys, and go on adventures with her two boys.

Prior to founding The Hype Agency, Dayna worked for a large promotional and event marketing agency. She was responsible for the planning and execution of marketing campaigns with an expertise in guerrilla campaigns, experiential marketing, event-based marketing, street teams, and buzz marketing. She is a graduate of the University of New Hampshire where she earned a BS degree in communications and business administration.

 

ryane mcmanus

director of activations

Ryane is the kind of girl who you meet and just know she was born with event marketing on the brain. This quirky little workaholic is our resident jukebox—that’s right, pick any song and she’s belting it in seconds. Asked about the work, Ryane says she loves that no two events ever look the same and everything creates for more learning and improving. She relishes that chance to meet staff in the field and bestowing upon them and our clients as much support and good vibes as possible. Lastly, it goes without saying that she loves karaoke, but you want this girl on your trivia team too!

stephanie walfield

director of marketing and senior producer

Stephanie is a fashionista with a love for country music and anything in the beauty aisle (maybe she’s born with it?). An admitted social media junkie, you can find her constantly checking, and updating Hype’s various social media accounts with all the buzz of the day. It only makes sense that she would land in a job that is centered on keeping people talking. Aside from playing around on Facebook all day and blogging about Hype’s latest events, she is also an extremely hard worker with the drive and passion to make any project a success. She has moved up quickly here at Hype and is known around the office for getting sh*t done.

drew masters

associate producer

drew is a movie and media buff who has transplanted himself in los angeles. before moving to la he traveled through england and scotland. when he’s not working with brand ambassadors and clients he enjoys watching sports especially the los angeles angels of anaheim and spending time with his family. growing up, drew wanted to be a baseball player, but went on to accomplishing something bigger, he started a family and had a child. drew’s motto is life is what you make of it and he certainly lives by that motto because he’s consistently trying to better himself every day! if you’re looking for a good laugh make sure to talk to drew. family, friends and awkward silences are his favorite things to laugh about! drew loves working with hype because he’s able to work with different people and helping solve problems!

laurel kazanjian

associate producer

Laurel describes herself as a wanderer. She loves trying new things and going on adventures – whether its saying “hi” to a stranger, baking a new recipe or taking a drive somewhere new; Laurel is up for anything! She is quite the Snapchatter and Instagrammer but takes the time to disconnect and live in the moment. She lives by the motto, “Be the change you want to see in the world” and is inspired by her number one guy, her dad!

Laurel’s greatest accomplishment thus far has been obtaining her master’s degree and she is continuing to learn about the wild world of marketing and promotions here at Hype! She loves the endless world of possibilities that this industry has to offer and enjoys how marketing has opened her eyes to a variety of products, services and ideas!

seanna iraci

activation specialist

Seanna grew up in a typical Italian family, constantly cracking jokes and telling stories. Her happy place is sitting around with her sisters, parents and cousins reminiscing and laughing for hours.  She loves meeting new people and establishing new relationships; and she strives to consistently push herself out of her comfort zone. She is a go-getter whose motto is “Never put off until tomorrow what you can accomplish today”! Seanna’s greatest accomplishment was producing and executing a “Feed the Homeless Program” in Santa Cruz, with a team of 150 students who were responsible for feeding over 2,000 people within a two-month period! Seanna loves the exciting and customized process in all aspects of marketing and promotions.

tamara melendez

activation specialist

If Tamara isn’t trying a new recipe in the kitchen or hanging out with her dogs, you’ll probably find her in the garden in the summer and during the winter reading a book. She is obsessed with DIY projects and her creative thinking landed her at Hype. Her happiest decision was taking a job that wasn’t in her degree field, but one that makes her excited to come to work each day!

jacy demarco

assistant activation specialist

Jacy is a shopaholic who loves the branding side of marketing and promotions. She enjoys researching and learning about new brands that are high quality, well known and target different audiences. Her favorite part of the experiential marketing world is how brand awareness can be spread like wildfire! Jacy is a hard worker and completed her Bachelor’s Degree in Marketing in three short years at Southern New Hampshire University. During that time, she also attended the Institute for Integrative Nutrition where she earned her health coaching certificate!

sarah frechette

assistant activation specialist

Sarah has spent most of her life in Rhode Island making her a self-proclaimed “beach bum.” She loves being outside and adventuring around with her favorite pup pal on the weekends. She is a “go with the flow” kind of girl who lives by the motto; “why can’t everybody just be happy?! [WE AGREE!]  Sarah knew she would fit right in here at Hype and in the experiential marketing world because she loves to be part of an industry that brings a brighter light to awesome brands!  While at the University of RI, she worked as a social media and marketing intern and was responsible for promoting events, engaging with students on campus, and maintaining the social media pages.

Little known fact: if she could walk around barefoot all the time, she would. Lucky for her, we are a relaxed office and shoes are optional!

stephanie lafond

assistant activation specialist

Stephanie is a recent grad from Johnson & Wales University and excited to be a part of the Hype team. Her favorite part of the wild world of experiential is seeing all of the hard work and behind-the-scenes madness come together to create an incredible end result! Stephanie’s motto is “the littlest act of kindness you do can change the world”. She is all about living a great life and helping others live their best life too! In her spare time, she enjoys volunteering and loves to travel, and explore new places. One of her most coveted items- her Southwest rewards card! Stephanie is someone who enjoys learning and pushing herself to the top!

 

 

alexandra laprade

Fall Marketing Intern

Alex is currently enrolled in a business program with a focus in marketing and business management at the University of New Hampshire, Manchester’s campus. She has worked in various and diverse fields that has given her invaluable experience forming and maintaining relationships. We are so excited to have her on the team this fall!  She loves the creative and interactive marketing approaches used to execute events and is eager to learn about the exciting and rewarding field of experiential marketing. She also loves DOGS so interning at Hype allows her to be around one of the coolest dogs around, Frank.

maureen mootrey

controller

Maureen is our resident organizational freak and advice guru. As the controller, she wears more than one hat functioning as our hr director, financial “numbers” gal, and our supply chief.  Basically if you need something, call Maureen. she lives by the motto: just do it. When she isn’t whipping us into shape, Maureen loves to spend time with her two daughters and flying south for the winter.

diane harb

payroll manager

Diane is such a breath of fresh air in the office. You can find her working away in her corner office updating talent paperwork, answering new hire questions, or chatting it up with her wing woman, Maureen! Diane is busy in and out of the office since being a mom of two is no easy accomplishment but she loves every minute of it. Her guilty pleasures…chocolate, especially Nutella and a good sitcom! If you bump into her in the Hype halls, you are sure to see a smile on her face – her motto: Always smile….it will make your day better & probably someone else’s too!

kara beauchamp

payroll assistant

When Kara was younger, she dreamt of being a flight attendant and although she doesn’t spend her days in the air, she is obsessed with traveling and loves exploring new places! Kara is a bright ray of sunshine here at Hype and her is motto is “A little spark of kindness can put a colossal burst of sunshine into someone’s day.” When Kara is not at her desk with an ear to ear smile, she is spending time with her family and traveling to her son’s hockey games!

ashley murray

accounting assistant/office manager

When Ashley was growing up she always wanted a career in fashion, which is probably why she spends so much time at the mall! Besides being an admitted shopaholic, Ashley finds her happiness when her toes are in the sand or when she’s laughing with her friends. She is super easy going and her favorite quote is, “Life is better when you’re laughing.” Ashley is a fast-learner with a real team-player mentality. One of her greatest accomplishments to date has been making a career change and joining the Hype team!

frank

hype mascot & vp of business development

Our beloved boxer and “ice breaker” for new clients, staff, and vendors. Frank has been with Hype since he was just a little 8 week old puppy and is a permanent fixture in the East coast office. He spends most days finding the sunny spot in the office, snoring on the couch in Dayna’s office, creating new proposals, or greeting guests when they visit. He can also rock a Hype shirt like it’s his job!