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think of us as experiential masterminds

Our accomplished team is obsessed with details. You see, in our line of work, that’s what transforms a good event into an outstanding one. Our Managers, Producers, Directors, and Specialists are passionate about the realization and fulfillment of your message. Your vision, your promotion, is our focus, and we know how to effectuate a topnotch experiential campaign! Not sure where to start? Reach out. Request a proposal today.

leadership

hype_headshots_001_0009_DaynaGilchrist

dayna gilchrist

founder & CEO
hype_headshots_001_0002_RyaneMcManus

ryane mcmanus

director of activations
hype_headshots_001_0001_StephanieWalfield

stephanie walfield

director of marketing and senior producer

operations

Drew website pic (1)

drew masters

associate producer
hype_headshots_001_0004_LaurelKazanjian

laurel kazanjian

associate producer
MonaZecevic

mona zecevic

activation specialist
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teresa echeverria

activation specialist
Joe

joe kelly

assistant activation specialist
MarleenAbarca

marleen abarca

assistant activation specialist
Tamara

tamara melendez

assistant activation specialist
FullSizeRender

frank

hype mascot & vp of business development

accounting

hype_headshots_001_0003_MaureenMootrey

maureen mootrey

controller
DianeHarb

diane harb

payroll manager
hype_headshots_001_0005_KaraBeauchamp

kara beauchamp

payroll assistant
AshleyMurray

ashley murray

accounting assistant/office manager

dayna gilchrist

founder & CEO

Dayna’s motto is “Do what you love. Love what you do.” She lives this motto everyday. Her passion for her work is apparent to all who meet her and evident in the results she produces for her clients. And in true superwoman fashion, she somehow finds time to climb mountains, back-country ski, capture bad guys, and go on adventures with her two boys.

Prior to founding The Hype Agency, Dayna worked for a large promotional and event marketing agency. She was responsible for the planning and execution of marketing campaigns with an expertise in guerrilla campaigns, experiential marketing, event-based marketing, street teams, and buzz marketing. She is a graduate of the University of New Hampshire where she earned a BS degree in communications and business administration.

 

ryane mcmanus

director of activations

Ryane is the kind of girl who you meet and just know she was born with event marketing on the brain. This quirky little workaholic is our resident jukebox—that’s right, pick any song and she’s belting it in seconds. Asked about the work, Ryane says she loves that no two events ever look the same and everything creates for more learning and improving. She relishes that chance to meet staff in the field and bestowing upon them and our clients as much support and good vibes as possible. Lastly, it goes without saying that she loves karaoke, but you want this girl on your trivia team too!

stephanie walfield

director of marketing and senior producer

Stephanie is a fashionista with a love for country music and anything in the beauty aisle (maybe she’s born with it?). An admitted social media junkie, you can find her constantly checking, and updating Hype’s various social media accounts with all the buzz of the day. It only makes sense that she would land in a job that is centered on keeping people talking. Aside from playing around on Facebook all day and blogging about Hype’s latest events, she is also an extremely hard worker with the drive and passion to make any project a success. She has moved up quickly here at Hype and is known around the office for getting sh*t done.

drew masters

associate producer

drew is a movie and media buff who has transplanted himself in los angeles. before moving to la he traveled through england and scotland. when he’s not working with brand ambassadors and clients he enjoys watching sports especially the los angeles angels of anaheim and spending time with his family. growing up, drew wanted to be a baseball player, but went on to accomplishing something bigger, he started a family and had a child. drew’s motto is life is what you make of it and he certainly lives by that motto because he’s consistently trying to better himself every day! if you’re looking for a good laugh make sure to talk to drew. family, friends and awkward silences are his favorite things to laugh about! drew loves working with hype because he’s able to work with different people and helping solve problems!

laurel kazanjian

associate producer

Laurel describes herself as a wanderer. She loves trying new things and going on adventures – whether its saying “hi” to a stranger, baking a new recipe or taking a drive somewhere new; Laurel is up for anything! She is quite the Snapchatter and Instagrammer but takes the time to disconnect and live in the moment. She lives by the motto, “Be the change you want to see in the world” and is inspired by her number one guy, her dad!

Laurel’s greatest accomplishment thus far has been obtaining her master’s degree and she is continuing to learn about the wild world of marketing and promotions here at Hype! She loves the endless world of possibilities that this industry has to offer and enjoys how marketing has opened her eyes to a variety of products, services and ideas!

mona zecevic

activation specialist

Mona is as much of an outdoor enthusiast as she is a city girl. Between hiking 4000 footers and wandering around museums and coffee shops, she loves getting out in the world to soak in all life’s experiences. Mona’s family came to the United States seeking refuge in 1998 and since then she has been running full speed ahead to chase after her life’s passions! She is an avid rock ‘n roll fan and her creative outlet is painting and drawing. She has always loved exchanging ideas with creative minds and the world of marketing and promotions allows her to do just that!

teresa echeverria

activation specialist

Teresa is a California girl turned New Englander who’s love for creativity and learning shines through in everything she does! She lives by the motto, “In the middle of difficulty lies opportunity”. She is constantly exploring what’s around her and going after new experiences.

Growing up, she wanted to follow in her mom’s footsteps as a teacher; she would even assist her mom with projects and creating lesson plans. Though the desire to do something on larger scale drove her into the events industry.  Teresa is a self-proclaimed foodie obsessed with creating and discovering new recipes. She is also obsessed with antiques. She enjoys decorating and refurbishing unique pieces and putting her own personal stamp on them!

joe kelly

assistant activation specialist

Joe believes if you put in 100%, nothing can stop you! He is inspired when he sees his peers succeed, and is proud of himself for landing his first full time position out of college at The Hype! Agency. Joe is passionate about hip hop and one of his favorite accomplishments is organizing and hosting his own hip hop event!

marleen abarca

assistant activation specialist

Marleen Abarca is a social butterfly who firmly believes that laughter is the best medicine. She will laugh at basically any joke and the most used emoji on her phone is the “tears of joy”- you know, the laughing/crying one. When she isn’t snuggling with her pet hamster, she’s hanging out with her family. Her family is incredibly supportive of everything she does and for that, they are her heroes. When she was little, she even wanted to follow in her mom’s footprints to become a Veterinarian!

 

Marleen’s dream of taking care of animals changed when she moved to San Diego to attend SDSU and work towards her Bachelor’s Degree in Marketing. We are so excited to have Marleen as a part of the Hype family and look forward to seeing her grow within the company!

tamara melendez

assistant activation specialist

If Tamara isn’t trying a new recipe in the kitchen or hanging out with her dogs, you’ll probably find her in the garden in the summer and during the winter reading a book. She is obsessed with DIY projects and her creative thinking landed her at Hype. Her happiest decision was taking a job that wasn’t in her degree field, but one that makes her excited to come to work each day!

maureen mootrey

controller

Maureen is our resident organizational freak and advice guru. As the controller, she wears more than one hat functioning as our hr director, financial “numbers” gal, and our supply chief.  Basically if you need something, call Maureen. she lives by the motto: just do it. When she isn’t whipping us into shape, Maureen loves to spend time with her two daughters and flying south for the winter.

diane harb

payroll manager

Diane is such a breath of fresh air in the office. You can find her working away in her corner office updating talent paperwork, answering new hire questions, or chatting it up with her wing woman, Maureen! Diane is busy in and out of the office since being a mom of two is no easy accomplishment but she loves every minute of it. Her guilty pleasures…chocolate, especially Nutella and a good sitcom! If you bump into her in the Hype halls, you are sure to see a smile on her face – her motto: Always smile….it will make your day better & probably someone else’s too!

kara beauchamp

payroll assistant

When Kara was younger, she dreamt of being a flight attendant and although she doesn’t spend her days in the air, she is obsessed with traveling and loves exploring new places! Kara is a bright ray of sunshine here at Hype and her is motto is “A little spark of kindness can put a colossal burst of sunshine into someone’s day.” When Kara is not at her desk with an ear to ear smile, she is spending time with her family and traveling to her son’s hockey games!

ashley murray

accounting assistant/office manager

When Ashley was growing up she always wanted a career in fashion, which is probably why she spends so much time at the mall! Besides being an admitted shopaholic, Ashley finds her happiness when her toes are in the sand or when she’s laughing with her friends. She is super easy going and her favorite quote is, “Life is better when you’re laughing.” Ashley is a fast-learner with a real team-player mentality. One of her greatest accomplishments to date has been making a career change and joining the Hype team!

frank

hype mascot & vp of business development

Our beloved boxer and “ice breaker” for new clients, staff, and vendors. Frank has been with Hype since he was just a little 8 week old puppy and is a permanent fixture in the East coast office. He spends most days finding the sunny spot in the office, snoring on the couch in Dayna’s office, creating new proposals, or greeting guests when they visit. He can also rock a Hype shirt like it’s his job!