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844-GET-HYPE | request information

we are activators

We are a logistics focused team- obsessed with details and passionate about the projects we take on! We take the time to understand your vision- because we know that having just the right person, the right message and the right experience can make that moment perfect, lasting long after the initial engagement.

And that is what we call “the Hype! effect.”

Not sure where to start? Request a proposal today.

task-force

dayna gilchrist

founder & CEO

stephanie walfield

director of marketing and client services

laurel kazanjian

director of operations and program management

maureen mootrey

controller

stephanie lafond

senior activation specialist

ashley murray

accounting manager

dayna gilchrist

founder & CEO

Dayna’s motto is “Do what you love. Love what you do.” She lives this motto everyday. Her passion for her work is apparent to all who meet her and evident in the results she produces for her clients. And in true superwoman fashion, she somehow finds time to climb mountains, back-country ski, capture bad guys, and go on adventures with her two boys.

Prior to founding The Hype Agency, Dayna worked for a large promotional and event marketing agency. She was responsible for the planning and execution of marketing campaigns with an expertise in guerrilla campaigns, experiential marketing, event-based marketing, street teams, and buzz marketing. She is a graduate of the University of New Hampshire where she earned a BS degree in communications and business administration.

 

stephanie walfield

director of marketing and client services

Stephanie is a DIYer with a love for country music and anything in the beauty aisle (maybe she’s born with it?). An admitted social media junkie, you can find her constantly checking, and updating Hype!’s various social media accounts with all the buzz of the day- it only makes sense that she would land in a job that is centered on keeping people talking. Stephanie is focused on cultivating and growing Marketing and New Business efforts at The Hype! Agency, with the drive and passion to make any project a success. She has moved up quickly here at Hype! and is known around the office for getting sh*t done.

laurel kazanjian

director of operations and program management

Laurel describes herself as a wanderer. She loves trying new things and going on adventures – whether its saying “hi” to a stranger, baking a new recipe or taking a drive somewhere new; Laurel is up for anything! She is quite the Snapchatter and Instagrammer but takes the time to disconnect and live in the moment. She lives by the motto, “Be the change you want to see in the world” and is inspired by her number one guy, her dad!

Laurel’s greatest accomplishment thus far has been obtaining her master’s degree and she is continuing to learn about the wild world of marketing and promotions here at Hype! She loves the endless world of possibilities that this industry has to offer and enjoys how marketing has opened her eyes to a variety of products, services and ideas!

maureen mootrey

controller

Maureen is our resident organizational freak and advice guru. As the controller, she wears more than one hat functioning as our hr director, financial “numbers” gal, and our supply chief.  Basically if you need something, call Maureen. she lives by the motto: just do it. When she isn’t whipping us into shape, Maureen loves to spend time with her two daughters and flying south for the winter.

stephanie lafond

senior activation specialist

Stephanie is a recent grad from Johnson & Wales University and excited to be a part of the Hype team. Her favorite part of the wild world of experiential is seeing all of the hard work and behind-the-scenes madness come together to create an incredible end result! Stephanie’s motto is “the littlest act of kindness you do can change the world”. She is all about living a great life and helping others live their best life too! In her spare time, she enjoys volunteering and loves to travel, and explore new places. One of her most coveted items- her Southwest rewards card! Stephanie is someone who enjoys learning and pushing herself to the top!

 

 

ashley murray

accounting manager

When Ashley was growing up she always wanted a career in fashion, which is probably why she spends so much time at the mall! Besides being an admitted shopaholic, Ashley finds her happiness when her toes are in the sand or when she’s laughing with her friends. She is super easy going and her favorite quote is, “Life is better when you’re laughing.” Ashley is a fast-learner with a real team-player mentality. One of her greatest accomplishments to date has been making a career change and joining the Hype team!