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October 1, 2015

Dayna Gilchrist Named Sole Chief Executive Officer of The Hype Agency


“Co-founder Kate Bright is stepping down from her role as co-CEO,” said Gilchrist. “Kate has been an integral part of this company and her tireless efforts have helped build The Hype Agency into the strong, dynamic company it is today.”


Gilchrist, a 12-year veteran in the event and marketing industry, has a proven track record in the field of experiential marketing and promotional event staffing. Gilchrist and Bright founded The Hype Agency in 2006 with the goal of creating an event staffing agency focused on flawless execution and the creation of an experience that ignites conversation and propels brands. The Hype Agency has quickly become one of the most sought after event staffing and execution partners in the marketing industry today.


“We stay committed to answering our clients’ needs, and we will continue to provide the same high quality service upon which we built our reputation. This internal change will in no way affect our company policies or manner of conducting business,” said Gilchrist.


Gilchrist’s motto is “Do what you love. Love what you do.” She lives this motto everyday at The Hype Agency. Gilchrist’s passion for her work is apparent to all who meet her and evident in the results she produces for her clients.

Prior to co-founding The Hype Agency, Gilchrist worked for Alloy Media +Marketing, a large promotional and event marketing agency. She was responsible for the planning and execution of marketing campaigns with an expertise in guerrilla campaigns, experiential marketing, event-based marketing, street teams, and buzz marketing. She is a graduate of the University of New Hampshire where she earned a BS Degree in Communications and Business Administration.


For full press release, please click here.