This weekend our Brand Ambassadors strolled the streets of the Back Bay handing out t-shirts, asking consumers what they love about Boston and then writing it for them on their t-shirt. Social media came into play when the team used the hashtag #LOVEBOSTON when posting photos to Instagram.
#LOVEBOSTON #TheHypeAgency #MarathonMonday #BostonMarathon #BostonStrong #ExperientialMarketing #WeGetPeopleTalking #Instagram #SocialMediaMonday