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March 31, 2015

What’s all the Hype about? – NH Brand Project

At the beginning of March, our very own Dayna Gilchrist (co-founder and managing partner of The Hype Agency) was on-air with the New Hampshire Brand Project to share her story and amazing success of Hype! Dayna not only shared with the NH Brand Project “What the Hype is all about” but also why she chose New Hampshire as one of Hype’s East Coast home base.


When Dayna and Kate first started the agency in Santa Monica, CA in 2006, right away knew that there needed to be an anchor on both coasts. Fortunately (for all of us EC Hypettes), when Dayna met her husband (who manages a 3rd generation family business in NH), she returned to her roots on the East Coast and opened an office in New Hampshire. Nine years later, raising a family and working so close to home while having easy access to major cities such as Boston and New York; it is clear that New Hampshire has been the perfect home for Hype’s East Coast office.


The New Hampshire Brand Project promotes the NH brand by highlighting the quality of life experience in New Hampshire and the diversified economy the state provides. The goal of the NHBP is to share the strengths of the state through social media and their very own nationally syndicated radio show. The team behind the project is a group of experienced, executive level marketing professionals who show a great love for their home state and all its amazing offerings for businesses. Over the past 3 years, Michael Cameron (Founder/Radio Show Host) he has interviewed numerous CEOs, small business owners and people making a difference in business in New Hampshire.


To check out Dayna’s full interview, please click here.

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