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March 6, 2014

Client Spotlight: My First Movies

BabyFirst TV presents My First Movies
Northeast Activation – February 2014

This past February The Hype Agency partnered with BabyFirst and My First Movies with the goal of creating broad awareness amongst moms/families/parents with children 0-5 years of the My First Movies program coming to their local movie theater.

BabyFirst is the leading baby-focused TV channel and new media company dedicated to delivering quality educational content to young children and their parents.  Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 80 million households in 33 countries including the top five U.S. satellite and cable operators. BabyFirst’s content is available in more than 37 million homes in the US via basic packages on DIRECTV, Dish Network, and Comcast & AT&T U-verse.

Babies First TV screened My First Movies at North East theaters this February and March.

The movie is 50 minutes and is a great play date option for toddlers and parents/caregivers. The lights are left on and the live character host, Mitten the Kitten, invites the children to get out of their seats and sing and dance along with the film. After the show each family is given a valuable goodie bag chock full of surprises.


To find out if My First Movies is coming to a theater near you, check out My First Movies online!