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About HYPE!

Hi there. We’re The Hype! Agency.
We are a nationwide, full-service event staffing and execution partner. We’ve been paving the way in the event staffing industry since 2006 and we love every minute of it! Our experiential marketing services include brand ambassadors, promotional modeling, mobile tour staff, and much more.

Happy Clients

Between the concourse program and all the events this year, you’ve needed to bring in 100+ high quality teams for each activation, and you have absolutely delivered every step of the way. In a meeting earlier this week, I said that working with Hype! has been the best decision I’ve made in the past 1.5 years in my role.

– Michelle K., Activation Team Manager – Athletic Brewing Co.

News & Views

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02/23/24
Navigating the Risks: Classifying Brand Ambassadors as Independent Contractors vs. W2 Employees

In the dynamic world of experiential marketing, brands increasingly leverage the power of brand ambassadors and activations to connect with their audience authentically and publicly. However, amid the excitement of bringing to life an experiential activation, there lies a crucial decision that can significantly impact the brand, the XP agency, the staffing agency, and the talent: classification as independent contractors or W2 employees.Read More

12/27/23
2023 Year in Review

A round of applause for our exceptional clients and the committed Hype team whose collaborative efforts fueled this year’s triumphs. With 5,367 ambassadors contributing an impressive total of 76,561 hours, we’ve achieved significant milestones. Supporting over 250 experiential campaigns across 43 states and 500+ cities in the United States, our year was marked by both busyness and success. From Brand Ambassadors to Team Leads, Field Managers to Promotional Models, Product Specialists to Mascots – we excelled in staffing and execution.

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12/13/23
Intern Diaries: Kasey’s Reflection on her 2023 Hype Internship

Explore the transformative journey of Kasey, a senior majoring in Communication Marketing and Advertising at Endicott College, as she reflects on her extended internship at Hype Agency. Discover the core values ingrained in Hype’s workplace culture and the impactful mentorship she received, shaping her professional development. Dive into Kasey’s hands-on experiences, from managing the LDA Twisted Tea and Truly College Ambassador Program to conducting interviews and crafting brand decks. Join her in acknowledging the positive, collaborative, and supportive environment at Hype that has left an indelible mark on her growth as a student, employee, and individual. Gain insights into the valuable skills and knowledge she acquired, anticipating how these experiences will shape her future career endeavors.Read More