For the past six months we have had the pleasure of working with Powerade! Their objective in these promotional events was to sample three flavors of Powerade to local athletes. The activations took place in Charlotte and Phoenix and our brand ambassadors sampled at local soccer games.
Behind the scenes, we knew we needed outgoing, enthusiastic and bi-lingual brand ambassadors to represent Powerade during this program. Each market and activation was lead by 1 team lead and supported by 3 brand ambassadors. Our team lead was also responsible for picking up product, a refrigerated truck and maintaining inventory levels during the event. Our local Phoenix and Charlotte staff were soccer lovers and high energy- they were a great representation of Powerade to these communities.