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October 11, 2017

Program Spotlight: Following Filippo Tour

This summer, Hype partnered with Legacy Marketing to provide Brand Ambassador staff for the “Following Filippo” tour with Filippo Berio. The Following Filippo Tour commemorated Filippo Berio’s 150th Anniversary by increasing their brand awareness in five markets across the country. From July through August, the tour stopped through Seattle, San Francisco, Austin, Nashville, and wrapped in Charleston.

Along the way, Hype staffed Brand Ambassadors to activate at a mix of events- retail, Farmer’s Markets, large festivals and pop-up opportunities.  During these events, staff directed consumers to the bread station and encouraged the trial of three different types of Filippo Berio olive oils. Can you say YUM?! Who doesn’t love a crusty piece of bread dipped in delicious olive oil?


The Brand Ambassadors also informed the consumers about the Following Filippo Sweepstakes and encouraged signups on their mobile devices and on-site iPads. The Following Filippo Sweepstakes grand prize sends one winner and guest on a culinary journey through time with an all-expenses paid trip to the Toscana Saporita Cooking School in picturesque Tuscany, just miles from Lucca, Italy – the birthplace of Filippo Berio in 1867! How cool?!

Over the course of the tour, Hype staffed 2-4 food-loving Brand Ambassadors over 5 markets across the country and activated about 90 hours of event activations.