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July 28, 2016

Program Spotlight – Pepsi Block Party – MLB All Star Weekend

In honor of #ThrowbackThursday , we are throwing it back with today’s Program Spotlight to MLB All-Star Weekend and the Pepsi Block Party Event in San Diego!

This year, Hype worked with Motive to hire staff for the Pepsi Block Party Event during the MLB-All Star Weekend. Right outside the ballpark, the annual MLB All-Star Week Pepsi Block Party took over J Street between 6th Ave to 10th Ave to host a block party chock full of fun baseball-related activities and delicious food and drinks! Pepsi was the main sponsor of the event and our footprint was located right in the center of the street. We had an inflatable batting cage, a pitcher’s tent, an airbrush tattoo station and a free T-shirt making station! At each station, guests had the opportunity to win awesome prizes such as player autographed baseballs, free food and drink vouchers and trendy Pepsi branded hats and sunglasses! This was part of the nation-wide campaign that Pepsi is conducting called #SayItWithPepsi. They’ve been branding their Pepsi bottles with fun emoji faces which we also featured all over our footprint!  


Hype hired 36 Brand Ambassadors to work at the various activity stations within the footprint. Brand Ambassadors helped instruct guests how to play the various games, managed the lines, handed out premiums to winners, and encouraged all guests to post photos of themselves and their prizes on social media using the hashtag #SayItWithPepsi!


As a result, thousands of guests of all ages came through the Pepsi footprint. The amount of positive feedback about the fun, interactive activities and  the awesome prizes was incredible! The hashtag #SayItWithPepsi was widely posted, shared and talked about across all platforms of social media!