Our client partnered with Walmart to create a contactless experience for the kids and families to keep the spirit alive during the Covid-19 pandemic. Through local social media channels, the event was promoted as well as registration. During check-ins, the consumer was given a Walmart gift box ( including a reusable bag, flashlight, sticker activities along with some yummy recipes to make with General Mills cereal. The detail to this space was remarkable. Each house was a 10×10 space with sounds effects, environmental lightning. The characters came out with a bucket of candy when the kids went knocking on each door. Spooky Street had such a successful turn out with over 3200 attendees in just 2 markets, that it came back for a new and bigger event in 2021 and for a month long! Starting with 2 stops in 2020, it grew to 2 tours hitting 4 different markets each, ending together in Bentonville, Arkansas. The tour was a fun and festive experience to consumers of all ages. 4 different houses in each tour along with a TikTok experience to promote General Mills cereal, this lively activation caught all eyes located at the Walmart parking lot; it could not be missed.
Each market consisted of: