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Program Overview

Our client partnered with Walmart to create a contactless experience for the kids and families to keep the spirit alive during the Covid-19 pandemic. Through local social media channels, the event was promoted as well as registration. During check-ins, the consumer was given a Walmart gift box ( including a reusable bag, flashlight, sticker activities along with some yummy recipes to make with General Mills cereal. The detail to this space was remarkable. Each house was a 10×10 space with sounds effects, environmental lightning. The characters came out with a bucket of candy when the kids went knocking on each door. Spooky Street had such a successful turn out with over 3200 attendees in just 2 markets, that it came back for a new and bigger event in 2021 and for a month long! Starting with 2 stops in 2020, it grew to 2 tours hitting 4 different markets each, ending together in Bentonville, Arkansas. The tour was a fun and festive experience to consumers of all ages. 4 different houses in each tour along with a TikTok experience to promote General Mills cereal, this lively activation caught all eyes located at the Walmart parking lot; it could not be missed.


Staffing Breakdown

Each market consisted of:

  • (8) Brand ambassadors to help with line control, photo ops, check-ins, and entering and exiting the space
  • (8) Costume characters got into character as they “lived” in the houses and gave candy to kids when they knocked on the door
  • (3) Special Mascot characters ( tour A ) who performed Tik Tok dances!
  • (1) Makeup artist per each location

The Result

  • Increased in-store traffic
  • Success! Client was incredibly happy with the turnout