Together with our agency partner, Hype brought to life a 1-day high, energy experience for brand partners P&G and Hispanic Star by teaming up with the MLS for a Rivals United themed experience on game day. Hype assisted with on-site conceptualization, planning and staffing the event space secured outside the LA Galaxy’s stadium.
Hype’s team created the footprint items to bring this experience to life including a 11ft x 16ft custom inflatable soccer score inflatable, a custom spin wheel for prizing and a Photo Booth experience that allowed fans to extend their experience beyond the onsite activation. The staffing strategy for this experience included Hype’s on-site Producer and Production Assistants to prepare the 20×30 space along with a fully bilingual Brand Ambassador team and Emcee. Our space also had visits from LA Galaxy Alumni, Juninho and Marcelo Sarvas, as well as the Star Squad and team mascot, Cozmo.
Branded Premiums Given Away-
Photobooth Social Sharing-
