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ocean spray’s cranberry classroom

introducing new product samples

Hype helped build product awareness and interest in the Ocean Spray brand while introducing new product samples into the marketplace.

the talent

For the NYC portion of this program, a total of 14 Brand Ambassadors activated. Half of the staff were sampling Ocean Spray’s new PACt product, as well as Craisins® and juice. The other half of the staff helped children complete crafts such as “Bog in a Cup” as they were educated about cranberry harvesting.

the locations

Rockefeller Plaza – New York City

the results

The bog was a major attraction! The brand ambassadors enjoyed working the fun, family-friendly activations and a positive brand image was shared.