Hype helped build product awareness and interest in the Ocean Spray brand while introducing new product samples into the marketplace.
For the NYC portion of this program, a total of 14 Brand Ambassadors activated. Half of the staff were sampling Ocean Spray’s new PACt product, as well as Craisins® and juice. The other half of the staff helped children complete crafts such as “Bog in a Cup” as they were educated about cranberry harvesting.
Rockefeller Plaza – New York City
The bog was a major attraction! The brand ambassadors enjoyed working the fun, family-friendly activations and a positive brand image was shared.