The 2016 Major League Baseball’s Opening Day kicked off with a home run; and if you happened to see Major League Baseball and New Era’s national #CapsOn campaign you know why! As a key piece of the overall campaign, Hype provided brand ambassador street teams in 13 markets across the country to spread excitement and get fans ready for baseball season.
Wake up, put your #CapsOn, and celebrate the return of baseball!
13 markets (college campuses) nationwide
13 Field Managers
39 Street Team Leads
117 Brand Ambassadors
With over 150 staff across 13 markets,our teams hit the streets on Opening Day to give away 26,000+ FREE New Era caps to fans! In each market, we had a Field Manager and three teams which consisted of both team leads and brand ambassadors. The target demographic was youth, millennials, and baseball fans everywhere who would be willing to share their team pride and FREE cap on social media. Locations included city hotspots and nearly 30 college campuses, as teams armed with emoji props of hometown mascots and star players encouraged fans to get their #CapsOn.