Kashi took to the streets for a 6-month mobile sampling tour.
Hype hired healthy, fit and nutrition enthused staff. These customer service oriented staff were problem solvers and full trained on the Kashi brand. Each activation varied with teams from 1 event staff to 8!
Tour visited multiple states across the country. Sampled at multi-day music festivals, food festivals, Wanderlusts or single day festivals. Locations varied from Chicago Marathon Expo, KAABOO Music Festival in Southern CA, Wanderlust in Snowshoe, WV and Vermont, Craft Fair in Seattle and Portland.
The team had a blast working these events and spread positive brand awareness.