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target c9 retail/fitness tour

helping consumers find their fit at pop-up studio nationwide

C9 by Champion launched a two-part tour to promote their affordable apparel, shoes and accessories sold exclusively at Target stores. The C9 Studio Concept surprised and delighted guests with a personal fit experience and an upgrade for their wardrobe during the summer and fall months by giving getting them fitted for a free C9 workout top.

the talent

The C9 Tour Team consisted of two Co-Field Managers that flew in and out for each market, assisted in set-up and breakdown and were responsible for all photos and reporting.

10 local Brand Ambassadors were secured per market and were fitness minded, outgoing and had retail experience.

the locations

Summer and Fall program (June – November)

Summer: Dallas, TX, Hermosa Beach, CA, Minneapolis, MN, Washington, DC, New York, NY

Fall: Portland, OR, Chicago, IL, Los Angeles, CA, Houston, TX, San Antonio, TX

the results


Guests were thrilled that on their Saturday morning run through the park, the bumped into our C9 Studio and were fit and given a free, new workout top!