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blu’s road show large scale ice cream sampling

hype tour drivers hit the road for a large scale ice cream sampling

For over 80 years Blue Bunny® ice cream has been creating delicious ice cream flavors and frozen novelty forms from its home in America’s heartland. For this large scale ice cream sampling, we launched a nationwide tour with two tour drivers to distribute free samples of Blue Bunny ice cream.

the talent

For this tour Hype recruited two tour drivers. These road warriors drove ice cream trucks to over 200 Wal-Mart locations across the nation.

the locations

Tour 1 started in Houston, TX then headed to California. Starting in the Los Angeles, CA area, Tour 1 drove north and ended in Sacramento, CA.

Tour 2 started in Virginia, traveled south to Miami, FL and then up to Ohio. From Ohio, Tour 2 wrapped up in Minnesota.

the result

The ice cream trucks hit over 200 Wal-Mart locations nationwide and over 26,000 samples of ice cream were given out!